The numbers
$76 billion: Amazon’s 12-month advertising revenue, up 26% year-over-year.
$200.6 billion: Second quarter net sales, up 20% year-over-year.
$42.2 billion: AWS revenue, a 37% year-over-year increase.
36 million: Viewership for Amazon Prime’s show Off Campus within the first 12 days of its premiere.
30: The number of new NBA advertisers during Prime Video’s first year of streaming rights.
The watercooler talk
While Amazon has aggressively expanded its ad business across both streaming and adtech, its core search ad format, Sponsored Products, remains its largest ad offering and “a key driver of growth,” CEO Andy Jassy told investors during the earnings call.
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