It was a near photo finish as NBC News’ Today squeaked by ABC News’ Good Morning America with the help of 4,000 additional total viewers, becoming the most-watched morning show in total viewers and the Adults 25-54 demo for the week of July 20.
Today broke GMA’s two-week win streak in total viewers, with ABC News’ morning show being the only one to lose viewers in both measured categories for the just-concluded week. However, GMA continues to tighten the viewership gap in the advertiser-coveted demo.
According to Nielsen’s national live+same-day big data plus program ratings, GMA averaged 2.743 million total viewers and 442,000 viewers in the A25-54 demo for the week of July 20. Compared to the previous week, ABC News’ morning show was down -3% in total viewers and the demo—the only morning show with losses in both categories for the week. When looking at how it performed in the same week in 2025, GMA was up by +4% in total viewers but down -8% in the demo.
Today was No. 1 in total viewers and the demo with 2.747 million and 529,000 viewers, respectively, for the week that just ended. It squeaked past GMA to reclaim the top spot, garnering 4,000 more total viewers, but saw its lead in the demo erode to 87,000 additional viewers separating the two shows. Today was flat in total viewers but fell by -4% in the A25-54 demo compared to the previous week. When put up against the same week in 2025, Today was up +20% in total viewers and +12% in the demo.
CBS Mornings had 1.592 million total viewers and 219,000 viewers in the demo for the week of July 20. Compared to the previous week, CBS News’ morning show was flat in total viewers and the demo—the only morning show not to lose viewers. Versus the same week in 2025, CBS Mornings saw a decline of -12% in total viewers and -24% in the demo.
*Please note that year-over-year comparisons are based on Nielsen Big Data+Panel (2025) vs. Panel (2025) measurements.
July 20, 2026 (Nielsen Big Data + Panel):
| ABC | NBC | CBS | |
| • Total Viewers: | 2,743,000 | 2,747,000 | 1,592,000 |
| • A25-54: | 442,000 | 529,000 | 219,000 |
Source: Nielsen, NTI Total Viewers, Adults 25-54 and Adults 18-49 National Live+Same Day Big Data Plus Panel Program Ratings Current Week (w/o 7/20/26), Previous Week (w/o 7/13/26) and Year-Ago Week (w/o 7/21/25). Season to date: Most Current Data Stream: 2025-2026 Season (9/22/25–7/26/26) and 2024-2025 Season (9/23/24–7/27/25). Season averages based on Big Data Plus Panel ratings start with the 2023-2024 season.
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