Star power drives this week’s standout campaigns: Dua Lipa (with a cameo from George Clooney) for Nespresso, Sydney Sweeney returning for American Eagle, Megan Fox in scholarly mood for Dr. Squatch, and Hudson Williams getting into shape for Peloton.
Elsewhere, Dove installs an unusual vending machine in London, while Liquid Death partners with Pop-Tarts.
Our Most Effective Ad of the Week, in partnership with EDO, came in handy during tax season.
Keep scrolling for the week’s most notable ads.
Nespresso | “Vertuo World” by Leo Constellation
New global brand ambassador Dua Lipa relegates George Clooney to a supporting role in this globe-trotting, glam showcase for Nespresso’s coffee capsule range, with a twist on the “What else?” tagline as the singer sips her way through the various options. It’s the first showing from the Nestlé-owned business’s refreshed visual identity and creative direction, all aimed – somewhat inevitably – towards that Gen Z audience.
American Eagle | “Syd for Short”
The sequel to last year’s controversial but effective “Sydney Sweeney Has Great Jeans” campaign sees the actor modeling AE jean shorts and keeping cool in everyday, sun-lit scenarios on the eve of another long, hot summer. Talking to ADWEEK, Sweeney described making the 15-second hero spot as “a really fun and playful experience.”
Dove | “The Beauty Machine” by Ogilvy
The skincare brand continues to raise awareness around the dangers of social media, creating a vending machine that highlights how algorithms promote unrealistic beauty standards. The installation at London’s Waterloo Station invited passersby to take part in an open casting call that saw their images appearing on billboards around the transport hub for the next 48 hours.
