Viewer interest in Savannah Guthrie‘s return to Today after a two-month absence gave NBC News’ morning show a comfortable lead in total viewers and the Adults 25-54 demo for the week of April 6.
Today was the only morning show to post week-to-week gains in total viewers, and it widened the gap with ABC News’ Good Morning America to over 200,000.
According to Nielsen’s national live+same-day big data plus program ratings, GMA averaged 2.898 million total viewers and 493,000 viewers in the A25-54 demo for the week of April 6. Compared to the previous week, ABC News’ morning show was flat in total viewers and up +4% in the demo. When looking at its performance to the same week in 2025, GMA was up by +6% in total viewers and was flat in the demo.
Today continued to lead in total viewers and the demo with 3.139 million and 630,000 viewers, respectively, for the just-concluded week. The broadcast grew by +6% in total viewers and +2% in the A25-54 demo compared to the previous week. Compared to the same week in 2025, Today was up +21% in total viewers and +2% in the demo.
CBS Mornings had 1.74 million total viewers and 251,000 viewers in the A25-54 demo for the week of April 6. Compared to the previous week, CBS News’ morning show was flat in total viewers and down -6% in the demo—the only morning show with a week-to-week decline in either of the measured categories. Versus the same week in 2025, CBS Mornings was down -5% in total viewers and -21% in the demo—the only morning show with declines within this year-to-year comparison.
*Please note that year-over-year comparisons are based on Nielsen Big Data+Panel (2026) vs. Panel (2025) measurements.
April 6, 2026 (Nielsen Big Data + Panel):
| ABC | NBC | CBS | |
| • Total Viewers: | 2,898,000 | 3,139,000 | 1,740,000 |
| • A25-54: | 493,000 | 630,000 | 251,000 |
Source: Nielsen, NTI Total Viewers, Adults 25-54 and Adults 18-49 National Live + Same Day Big Data Plus Panel Program Ratings.; Current Week (w/o 4/6/26), Previous Week (w/o 4/30/26) and Year-Ago Week (w/o 4/7/25). Season to date: Most Current Data Stream: 2025-2026 Season (9/22/25–4/12/26) and 2024-2025 Season (9/23/24–4/13/25). Season averages based on Big Data Plus Panel ratings start with the 2023-2024 season.
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