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Meta has found a new source of training data for its AI models: its own employees. The company plans to use data culled from the mouse movements and keystrokes of its own staff in its pursuit to build more capable and efficient artificial intelligence. The story, which was first reported by Reuters, shows the lengths to which tech companies are going to find new sources of training data — the lifeblood of AI models that helps the programs learn how to more effectively carry out tasks and respond to user queries. When reached for comment by TechCrunch, a Meta spokesperson…

There are hundreds of variants of the DW5600 on the market, each modeled after the first-ever G-Shock. It was designed by legendary Casio engineer Kikuo Ibe, who, after dropping and breaking a watch his father had given him in the late 1970s, became obsessed with creating a watch that was indestructible. Regardless of which movement variant you get (solar, atomic, classic, inverted dial—there are countless to choose from), each watch is designed to what Casio calls Triple 10 principles: 10-year battery life, 10-bar (100-meter) water resistance, and protection against a 10-meter fall onto concrete.Needless to say, this is a rugged…

MONO has brought back a familiar face to lead the Stagwell-owned creative agency into its next chapter. Jeffrey Gorder has returned as CEO in his second act at the agency, where he spent 12 years first heading up the San Francisco office as managing director and then three years as chief growth officer.  He succeeds Jim Scott, the agency’s cofounder and leader for more than two decades, who is stepping back to focus on lecturing at the University of Minnesota. Scott oversaw MONO’s growth from startup to recognized creative player with clients including Apple, Google, Target, and PepsiCo. Gorder returns to MONO…

Over his 15-year reign as Apple’s top banana, Tim Cook has become instantly recognizable, powerful beyond imagination, and exceedingly wealthy. Most estimates peg Cook’s current net worth at roughly $3 billion, assets that he amassed largely through performance-based equity awards as Apple’s market cap has grown more than 11x on his watch to roughly $4 trillion. But the job comes with plenty of baggage, too. Cook has also had to navigate two Trump administrations and one Biden administration — each with its own posture toward Big Tech, China, and regulation. Cook also faced down the FBI over encryption, spent years…

No doubt looking to find some breathing space after the hubbub of Watches and Wonders last week, TAG Heuer has dropped an update to its 2025 revamped collection of the brand’s iconic plastic-cased 1980s watch, the “Formula 1.”The five new pieces are called the “pastel collection” by TAG, and all are built on the same solar-powered Formula 1 Solargraph 38 mm that launched in March last year. Two models feature a sandblasted stainless steel case, while the remaining three have cases made from TAG’s proprietary bio-polamide plastic, Polylight.It’s these Polylight versions that, for WIRED, are the stars of the new…

This post was created in partnership with Sam’s ClubThe creator economy is moving past the passive follower era and into the participation economy, where brands can build ecosystems with creators and communities to co-create their stories.During a Social Media Week session co-hosted with Sam’s Club, panelists came together to talk about how brands can foster genuine community by rewriting the rules of social engagement.More learning and listeningThe conversation began by discussing what brands can learn from creators.Charlotte Tansill, president of social, creator, and earned at Publicis Creative U.S., explained that creators experiment, know their audience inside out, and bring realness…

After 15 years at the helm, Tim Cook is stepping down as CEO of Apple and handing over the reins to the company’s senior vice president of hardware engineering, John Ternus. Cook, who joined Apple in 1998, succeeded Steve Jobs in 2011 and went on to transform Apple into a powerhouse worth $4 trillion.  With his time as CEO coming to an end on September 1, let’s take a look at some of the highlights of Cook’s 15 years as the leader of one of the most influential companies in the world.  Financial growth Apple was already an influential company…

OpenAI launched a new image generation AI model on Tuesday, dubbed ChatGPT Images 2.0. This model can generate more than one image from a single prompt, like an entire study booklet, as well as output text, including in non-English languages like Chinese and Hindi. This release is available globally for ChatGPT and Codex users, with a more powerful version available for paying subscribers.When any major AI company releases a new image model, it can revive interest and boost usage, especially if social media users adopt a meme-able trend, transforming images of themselves. Last year, Google’s launch of the Nano Banana…

This post was created in partnership with MNTNProducing a TV ad has always been an expensive, time-consuming process, making it challenging to jump on real-time trends and viral moments. But with the rise of CTV and social ads, the need for speed is real, and brands are finding new ways to capitalize.During a Social Media Week session co-hosted with MNTN, Fraser Woollard, head of business development, detailed how AI has unlocked the ability for small brands to compete in this new age.Fastvertising has taken flightWoollard began his presentation with a quick definition of “fastvertising,” which is exactly what it sounds…

Apple’s recent crackdown on the MyFitnessPal-owned Cal AI food-logging app demonstrates that the tech giant is still enforcing its strict App Store rules around the use of external payments. The calorie-counting app, which was briefly removed from the App Store last week, had attempted to skirt Apple’s in-app purchase guidelines and had also employed manipulative tactics, Apple told TechCrunch. The developer has since addressed the issues, and the app has returned to Apple’s App Store. Cal AI’s App Store rejection made the rounds on social media last week. Apple appeared to be making an example of the company, originally founded…

Framework, the company that makes laptops designed for optimal repairability, announced a new version of its main product, a 13-inch screen laptop. It’s called the Framework Laptop 13 Pro, and it has far better battery life, a touchscreen, a haptic touchpad, and is fitted with Intel processors.At an event in San Francisco today, Framework CEO Nirav Patel showed off the company’s new tech, opening with a joke about making Framework AI—something the company is very much not doing. Framework’s whole thing, after all, is aiming to give users control over the physical tech they use.“That industry is fighting for you…

Tim Cook was never going to be Steve Jobs. No one, possibly not even Jobs himself, could ever live up to the last great legend of 20th century business. But, as his exit date is announced, how should marketers assess the man who stepped into those enormous, distressed sneakers in 2011 and took the helm at Apple?When Cook took over Apple’s market cap sitting at around $350 billion. Today it sits at $4 trillion. So if we wanted to reduce his tenure to a single data point and this column to a superficial paragraph—which plenty of Wall Street analysts are perfectly happy…

Investors are aggressively courting AI researchers to build startups that can make AI more reliable and efficient. Yu Su, an Ohio State professor leading an AI agent lab, said he initially resisted the pressure from VCs to commercialize his work. He finally took the leap last year and spun out his work into a startup when he saw that foundational model advances could make agents truly personalized. NeoCognition, a startup Su describes as a research lab developing self-learning AI agents, has just emerged from stealth with $40 million in seed funding. The round was co-led by Cambium Capital and Walden…

Amid a raging debate over the impact that new AI models will have on cybersecurity, Mozilla said on Tuesday that its Firefox 150 browser release this week includes protections for 271 vulnerabilities identified using early access to Anthropic’s Mythos Preview. The Firefox team says that it has taken resources and discipline to adjust to the firehose of bugs that new AI tools can uncover, but that this big lift is necessary for the security of Mozilla’s users, given that the capabilities will inevitably be in attackers’ hands soon.Both Anthropic and OpenAI have announced new AI models in recent weeks that…

This post was created in partnership with Inmar MediaCreator-led social content can add authenticity and reduce friction to keep audiences engaged, but it works best when there’s brand collaboration. A Social Media Week session co-hosted with Inmar Media put that notion to the test in front of a live audience. The unique interactive session featured a user-generated content (UGC) creator with two special guests working in real time to capture and edit the perfect social image based on an impromptu creative brief.The creator economy, live onstageThe session began with Heather Riccobono, senior manager, social solution engineer with Inmar Media, making the…

After 15 years at the helm, Tim Cook is stepping down as CEO of Apple and handing over the reins to the company’s senior vice president of hardware engineering, John Ternus. Cook, who joined Apple in 1998, succeeded Steve Jobs in 2011 and went on to transform Apple into a powerhouse worth $4 trillion.  With his time as CEO coming to an end on September 1, let’s take a look at some of the highlights of Cook’s 15 years as the leader of one of the most influential companies in the world.  Financial growth Apple was already an influential company…