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TL;DR Don’t choose something with ultra-high amounts of sodium, carbohydrates, or sugar unless you need to based on your exercise levels or a sweat test.Amy Brownstein, a registered dietitian nutritionist at MyNetDiary, says electrolytes are minerals that exist naturally in your body. These include magnesium, calcium, chloride, sodium, potassium, and phosphorous. The role of electrolytes is to help your body rehydrate or stay hydrated by helping your system actually absorb the water you drink.Heather Gosnell, a pediatrician, sodium is the key ingredient for effective rehydration. She also says a little sugar and carbohydrates help your body absorb water but to…
Index Exchange, among the market’s largest independent supply-side platforms, is making a bold move to bring the buy side closer to the sell side, allowing demand-side platforms to run bidding logic within its exchange. The company is pitching its new neutral compute environment, Index Cloud, as a way to drive down costs and improve efficiency in programmatic auctions. It’s also betting that the development could improve healthy competition in the DSP market.The first DSPs piloting Index Cloud is Bedrock Platform, a two year-old, AI-centric DSP. It’s been testing transactions within the new setup for the last week and a half.
Today’s AI music startups, like Suno and Udio, offer technology that leverage artifical intelligence for music generation. But a new company, GRAI, believes that most people don’t want to use AI to generate music from scratch — they’d rather do other things like remix tunes, share them with friends, or play around with tracks by doing things like changing a track’s style, just for fun. Of course, whether or not an artist wants anyone to play around with their tracks, or to what extent, is something they should get to decide. Music lab GRAI, now backed by a $9 million…
LenovoLegion 7i Gen 10 (16 Inch, Intel)Now, there’s another class of high-end gaming laptop that focuses more on performance than being thin or portable. The Lenovo Legion 7i Gen 10 is one of my favorites in this class, featuring a beautiful white chassis and glossy OLED display. Unlike some OLED displays, the Legion 7i’s screen can be cranked up to over 1,000 nits of brightness. The result is some really splendid HDR performance that brings games to life. HDR is a powerful way of improving the visuals of your games without a performance cost. The Legion 7i Gen 10 is…
For years, existing consumer platforms have tried to keep users within their app by offering more services. After the rise of the AI chatbot, the trend is to have people use the assistant for both queries and actions without leaving the conversational flow. With its latest update, Yelp is letting people ask questions, get restaurant reservations, order food delivery, and book service professionals, all through its updated AI assistant. The company debuted the AI assistant in 2024 to help people search for different services based on their problem. It is now using the platform data paired with an AI assistant…
Like many medical school students, Sam was broke.The 22-year-old aspiring orthopedic surgeon from northern India got some money from his parents, but he says he spent most of it subsidizing his licensing exams, and he’s still saving up to hopefully emigrate to the US after graduation. So he started searching for ways to make additional money online.Sam, who requested a pseudonym to avoid jeopardizing his medical career and immigration status, tried a few things, with varying degrees of legitimacy and success. He made YouTube shorts and sold study notes to other med students. It wasn’t until he started scrolling through…
In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter speak with Britt West, chief commercial officer at Gallo, about what’s really behind wine’s recent decline—and what it will take to turn the category around.Britt challenges common narratives around health trends and instead points to a more fundamental issue: Wine has failed to recruit the next generation of consumers. He breaks down how decades of premiumization created growth in the short term, but left a gap in long-term demand.He also shares the playbook for rebuilding the category—from making wine more approachable and affordable to rethinking formats, cultural relevance, and…
As the grid strains under the weight of electrification and AI data centers, tech companies and utilities have been evaluating whether nuclear power can help with the burden. After the two most recent reactors built in the U.S. went over budget and past schedule, they aren’t keen to repeat the past. But Jake Jurewicz, co-founder and CEO startup Blue Energy, believes the answer to faster, cheaper buildouts can actually be found in the industry’s early history. Blue Energy wants to build nuclear reactors in shipyards because these locations can handle large amounts of steel and can be easily shipped to…
In mid-April, astronomy enthusiasts will be able to enjoy one of the classic celestial spectacles. The meteor shower known as the Lyrids will illuminate the sky, especially in the northern hemisphere, and anyone will be able to see it with the naked eye, weather permitting—if they know where to look.The Lyrids began to appear as early as April 14, but their activity peaks between the night of April 21 and the early morning of April 22, according to NASA. During those hours, the shower will show 15 to 20 meteors per hour under dark skies.The shower gets its name because…
Rivian’s factory in Normal, Illinois was directly hit by a tornado and sustained damage over the weekend, the company has confirmed to TechCrunch. Nobody was injured, according to Rivian, and staff are still assessing the extent of the damage. The tornado, which had an EF-1 intensity rating, hit what Rivian refers to as “Building 2,” where the company makes its R2 SUV. Rivian has paused operations in the building and expects to start back up sometime this week, according to an email, viewed by TechCrunch, that CEO RJ Scaringe sent to staff on Sunday night. “Thank you to our team…
Deezer announced on Monday that AI-generated tracks now represent 44% of all new music uploaded to its platform. The company said it’s receiving almost 75,000 AI-generated tracks per day and more than two million per month. The consumption of AI-generated music on the platform is still very low, at 1-3% of total streams, and 85% of these streams are detected as fraudulent and demonetized by the company. The latest figure from Deezer highlights a continuous surge in AI-generated music uploads to the platform. Deezer reported receiving around 60,000 AI tracks per day in January, up from 50,000 in November, 30,000…
WhatsApp is testing a new subscription tier, similar to Instagram Plus and Snapchat+, that lets users pay for customized icons, themes, ringtones, and more. The paid plan’s features are largely cosmetic; users don’t get many additional functional features. WhatsApp Plus has been spotted by many users, including social media consultant Matt Navarra. The company confirmed the test to TechCrunch in a statement. “WhatsApp is testing a new, optional subscription called WhatsApp Plus, designed for users who want more ways to organize and personalize their experience,” a Meta spokesperson said. “Premium features include expanded pinned chats, custom lists, new chat themes,…
The National Security Agency is said to be using Mythos Preview, Anthropic’s recently announced model that it withheld from public release, Axios reports. The news comes weeks after the NSA’s parent agency, the Department of Defense, labeled Anthropic a “supply-chain risk,” after the company refused to allow Pentagon officials unrestricted access to its model’s full capabilities. Anthropic announced Mythos earlier this month as a frontier model designed for cybersecurity tasks, but claimed the model was too capable of offensive cyberattacks to be released publicly. As a result, the AI firm limited access to Mythos to around 40 organizations, of which…
While the performances at Coachella are the main draw, the brand activations have become just as compelling over the years. This year’s standouts felt less like marketing moments and more like experiences built around festival-goers.From on the ground at Coachella, ADWEEK picked out the best brand activations that stood up even against the “Bieberchella” frenzy. From solving real festival problems to giving attendees a reason to slow down and connect, these standouts were worth waiting in line for.A Coachella attendee enjoys complimentary hairstyling.WavytalkThe ultimate destination for haircare tools and hair talk landed at Coachella with one of the weekend’s smartest activations:…
The Federal Aviation Administration has instructed Blue Origin to perform an investigation into the apparent failure of the upper stage of its New Glenn rocket on Sunday, according to the Orlando Sentinel. That means the company won’t be able to fly New Glenn again until it completes the probe. That could put a damper on Blue Origin’s ambitions to launch as many as 12 more New Glenn missions this year, depending on how long the investigation lasts. The problem occurred during the third launch of Blue Origin’s New Glenn mega-rocket over the weekend. The launch got off to a good…
This post was created in partnership with Dash SocialAs the algorithm that permeates social media evolves to prioritize more personalized content and user engagement, foundational metrics like follower count are now less important for brands. But what has replaced them?Industry leaders discussed the evolving landscape of social media marketing during a Social Media Week panel co-hosted with Dash Social, and offered advice on new ways to consider what constitutes a successful social media campaign.Follower count has been dethronedRyan Sasaki, chief product officer at Dash Social, kicked things off by discussing the original social media metrics: followers. This metric, he said,…