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The main takeaway:At its IAB NewFronts 2026 event, Samsung revealed a new partnership with Amazon Ads to bring interactive video and shoppable content to a user’s remote control. According to the company, Samsung TV Plus is the first external CTV device partner to offer this capability thanks to its integration with Amazon DSP.In addition to new content and live events, Samsung is looking to make the viewer experience easier with interactivity and new AI tools to engage consumers.The biggest announcements:Among the most significant announcements at its NewFronts event on Tuesday, Samsung revealed a partnership with Amazon Ads to bring remote-enabled…

Apple on Tuesday announced that it will begin to allow advertisers to target customers on Apple Maps, starting in the U.S. and Canada later this summer. The ads will be available to any size business that has a physical location and has already created a business listing on Apple Maps. Users, meanwhile, will see the ads appear next to relevant search results. The ads are part of a revamped business offering Apple is calling Apple Business, which includes an integrated email, calendar, and directory service, as well as tools for managing employee devices. Apple says it will only show users…

The ICE raids in Chicago that have terrorized immigrant neighborhoods like Ava and Sam’s have been both highly performative and extremely random. Six weeks earlier, on September 9, Greg Bovino, the G.I. Joe look-alike who previously served as ICE’s “commander-at-large,” arrived in town with a caravan of unmarked, black-tinted vans to patrol Chicago’s immigrant-heavy neighborhoods. Three days later, ICE agents shot and killed Silverio Villegas González, an undocumented father of two from Mexico who worked as a line cook, and who had no criminal record, after he tried to drive away from them. ICE officers began lurking on sidewalks, downtown,…

The Devil Wears Prada 2 won’t hit theaters until May 1, but it’s already spawning a brand ecosystem.TRESemmé, L’Oréal Paris, and Grey Goose all aired campaigns during the Oscars. Diet Coke is rolling out limited-edition cans across Europe. Cinemark has six collectibles. TRESemmé is the most interesting one to me. It recently announced its status as the “signature hair brand” of the film. This word choice matters. It goes beyond being a sponsor, or a co-branding partner. “Signature” is pro sports league territory. It’s how Infosys talks about its premium relationship with Madison Square Garden—where it has naming rights on a theater—or…

Cauldron Ferm has an unlikely origin story, as startups go. Its core technology can be traced back to the 1960s, or maybe the 1970s. The exact start is a bit hazy, actually. What is known is that David and Polly McLennan had a dream of feeding the world using protein grown from microbes. The pair knew they needed to improve the process, which was pricy and time consuming. Most fermentation happens in batches. Picture a brewery or a vineyard. Ingredients go in and the microbes work for a while, but then the process stops when it’s time to take out…

At the same time Apple announced the AirPods Pro 3 last year, the company also introduced a new feature called Live Translation. It makes the idea of the Babel fish, so evocatively described in The Hitchhiker’s Guide to the Galaxy, a reality: Something sitting in your ear that can instantly translate between languages, on demand.Rather than an exotic fish though, here we have wireless headphones from Apple. This isn’t actually exclusive to the latest earbuds, despite the launch timing—it’ll work with the AirPods 4 with active noise cancellation and the AirPods Pro 2, as well as the AirPods Pro 3.…

The social media platform TikTok made its return to the NewFronts on Tuesday, unveiling a suite of new advertising products as the company looks to rebuild advertiser confidence following one of the most consequential years in its history.The presentation, delivered at the Ziegfeld Ballroom in Manhattan, marks TikTok’s first NewFronts appearance since it survived a potential ban in the United States and emerged under new ownership after a court-ordered sale in January. Complicating matters further, the Trump administration is set to receive a $10 billion fee for brokering the deal, a development that has drawn further scrutiny to the company…

Agile Robots has landed a partnership with Google DeepMind to develop robots with the artificial intelligence research lab, the latest in a string of robotics company to do so. Munich, Germany-based Agile Robots announced it entered into a strategic research partnership with Google DeepMind on Tuesday. The partnership involves Agile Robots implementing Google DeepMind’s Gemini Robotics foundation models into its bots and the data being collected by the robots being used to improve the underlying Gemini AI models. The companies will work together to test, fine tune, and deploy robots that use Gemini foundation models in industrial use cases across…

Soft plastics are notorious for jamming sorting machines, slipping through processing lines, and wreaking havoc on the environment. They’re also not accepted in most municipal curbside recycling programs.Facilities for recycling these types of plastic exist, but getting waste to these locations clean and free of what some call “wishful recycling” items (compostable cups, plastic utensils) is such a challenge that the majority of soft plastics, even the bags recycled at the front of grocery stores, end up in the trash. The SPC is what Arbouzov calls a “pre-recycling device,” designed to simplify this stream and deliver plastic that’s contained, traceable,…

Ultrahuman, a Bengaluru-based health-tech startup known for its smart rings, is attempting to revive its U.S. business after securing approval for its Ring Pro, setting up a renewed battle with Oura, which has strengthened its dominance in the interim. The latest approval, granted by U.S. Customs and Border Protection, comes less than a month after the Ring Pro’s global launch in late February and follows an October ruling by the U.S. International Trade Commission in favor of Oura that effectively curtailed imports of Ultrahuman’s smart rings into the U.S. The restrictions cost Ultrahuman up to $50 million in lost sales…

Honorable MentionsNot every premium soundbar reaches my elite list, but that doesn’t mean they’re not worth consideration, depending on your budget and setup. Here are some other choices that I or other WIRED reviewers tested and liked.Marshall Heston 120 for $1300: This first soundbar from the legendary amplifier and (more recently) Bluetooth speaker maker provides some real perks. I love the classy design highlighted by sparkling gold control knobs and groovy strips of vinyl that recall Marshall’s iconic instrument amplifiers. The sound is musical, detailed, and balanced, and adds solid Dolby Atmos expression. The main drawback is that the sound…

With the ongoing Iran-U.S. war contributing to a significant spike in gas prices, DoorDash is stepping in to support its drivers in the U.S. and Canada.  The company announced on Monday the rollout of a temporary program aimed at easing the financial burden on Dashers who rely on their vehicles for deliveries.  DoorDash’s relief program, which runs through April 26, offers weekly payments to eligible drivers. Dashers who drive at least 125 miles per week can receive payments starting at $5, translating to estimated savings of $1 to $1.50 per gallon. The support could be especially meaningful for drivers in…

Predating the launch of Moto Mods in 2016, the first batch of Jolla The Other Half concepts included back covers with an extra E Ink display, an infrared camera, and an Angry Birds tie-in that activated themes and ringtones. But probably the most popular was a Blackberry/Nokia Communicator-style slider keyboard made and sold by two entrepreneurs from the original Jolla community. That trend is back in—at CES 2026, accessory company Clicks showed off a magnetic keyboard accessory you can slap on the back of any Qi2 or MagSafe smartphone, though it uses Bluetooth for connectivity.Quite a bit has changed in…

Apple’s next Worldwide Developers Conference will be held from June 8 to June 12 online and at its headquarters in Cupertino, California, the company announced Monday. The iPhone maker said this year’s conference — in which it typically announces new software and features across its range of devices — will focus on “AI advancements” along with updates for platforms like iOS, macOS, tvOS, and watchOS, and new software and developer tools. The conference will stream live on the Apple Developer app, Apple’s website, and the Apple Developer YouTube channel. In China, the conference will be streamed on the Apple Developer Bilibili…

Lovable, the AI-powered app-building platform last valued at $6.6 billion, is on the hunt for acquisitions. On Monday, the startup’s co-founder and CEO, Anton Osika, announced on X that the company was looking for “more great teams and startups to join Lovable.” “Many of the people in key roles at Lovable were founders right before joining us,” he wrote in a post. “We’ve built our culture in a way that makes founder-types thrive internally, being able to act autonomously and drive initiatives.” Osika suggested that the opportunity would allow those working on interesting projects to continue to do so at…

Delve, a Y Combinator-backed compliance startup accused of fabricating certifications for its customers, has disabled the “book a demo” feature on its website. The controversy, detailed last week in a Substack post by an anonymous whistleblower known as “DeepDelver,” has also apparently led Insight Partners to scrub an article explaining its $32 million investment in the startup. DeepDelver, who claims to be a former client, alleged that Delve, which was valued at $300 million during its Series A funding round last year, fabricated compliance data for its customers. The original text of the article, written by Insight Partners managing directors…