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There’s no marketing tool more potent than personal experience, and this episode of Marketing Vanguard explores how that transformed Nutrafol’s brand journey. CMO Deena Bahri joins the conversation to share how she went from a customer of the brand to its CMO, how they’re redefining the hair health conversation, why scientific credibility is your most defensible competitive advantage, and how to balance startup agility with enterprise-scale growth. As she reminds us, the marketing playing field is level. The only real differentiator is your brand expression. What you’ll learn: How to pivot from fear-based to empowerment-driven brand positioning in categories historically rooted in insecurity…
Blackstone-backed data center operator AirTrunk said on Thursday it would invest $30 billion in India by 2030, adding to a wave of commitments from technology and infrastructure groups seeking to expand computing capacity in the country. The Australian company said it would develop 5 gigawatts of new data center capacity in India, one of the largest commitments to the South Asian nation’s digital infrastructure sector. AirTrunk entered India earlier this year through the acquisition of Lumina CloudInfra. AirTrunk’s commitment underlines India’s growing appeal as a destination for AI infrastructure, as tech companies and investors seek new geographies to expand computing…
This floating gadget monitors temperature, pH, and ORP (a stand-in for free chlorine), together giving you a solid picture of your pool’s disinfection capabilities, automatically updated every 15 minutes. While many chemistry monitors require replaceable supplies (quite costly) and regular battery replacements to work, Iopool’s solution is solid-state, needing no maintenance at all except for storing it out of the pool in winter months. I used mine for two full swimming seasons until it died (at which point it must be replaced)—and I like it so much I just dropped its successor into the water for the summer. —Chris NullFor…
In this episode of Adspeak, ADWEEK senior media reporter Mark Stenberg is joined by USA Today Co.’s Lark-Marie Anton, chief communications and brand officer, and Kristin Roberts, president of media, to unpack the company’s landmark transition from Gannett to USA Today Co. and what it signals for the future of publishing in the AI era. The conversation explores how unifying more than 200 local media brands under a single trusted identity strengthens audience recognition, advertiser value, and AI attribution. Lark-Marie and Kristin discuss the research behind the rebrand, the company’s unique local-to-national reach, and how proprietary tools like Deeper Dive help keep…
If you were to ding Apple’s privacy credentials in one move, you could do worse than to launch AirPods with cameras. Whether or not they come to market, all of Apple’s existing ubiquitous earbuds would become a question mark for everyone in their vicinity: Are they recording me right now?According to Bloomberg’s well-sourced Mark Gurman, Apple has designed camera-equipped AirPods to allow Siri “to see” the wearer’s surroundings. They’re in the late stages of testing with Apple employees as part of an “AI device push.”However, a source who asked to remain anonymous because they are not authorized to speak publicly…
Agencies are eyeing small retail media acquisitions to build scale and expertise in the growing space, sparking a quiet trickle of retail-focused M&A across commerce agencies. In May, Podean, a commerce agency that helps brands sell on marketplaces like Amazon and Walmart, acquired Cartbloom, an agency that specializes in Walmart’s marketplace. The purchase was Podean’s fourth this year, and it has two more in the works for later this year, CEO Travis Johnson told ADWEEK. Also in May, The EVOQ Group, a network of independent agencies, acquired Amazon specialist firm Red View Ventures.And before that, in April, Harvest Group, a longtime…
This yen for experimentation can extend into brand partnerships. The meal I was least excited about in this season’s testing was actually the one I was initially most excited about. EveryPlate has been experimenting with a series of partnerships with boutique food brands, including New York Chinese–inspired dumpling brand Mimi Cheng’s. In this case, the flavors didn’t quite gel, and many of the dumplings arrived broken. In the meantime, EveryPlate has moved on and is now making dishes using flavored chickpeas and beans from craft canning brand Heyday.I’ve had few mishaps with ingredients, but they do happen. A zucchini on…
Sports dominate this week.As World Cup fever builds ahead of the tournament’s kickoff on June 11, McDonald’s assembles a cast of soccer legends, while Nike rips up its own marketing playbook.Over on the race track, Claude continues its partnership with Atlassian Williams by creating a unique portrait of the thinkers within the sport. Meanwhile, Liquid Death reimagines parenting as an extreme sport, and Jason Momoa teams up with Lego to remind people of the power of play.Our Most Effective Ad of the Week, in partnership with EDO, spotlights the joys of vintage shopping.Keep scrolling for the week’s most notable ads.
Spies working for Chinese intelligence are using job search and recruitment websites, including LinkedIn, to lure Western workers into sharing sensitive information, according to a joint advisory by the FBI, the U.K.’s security service MI5, and the governments of Australia, Canada, and New Zealand. The advisory says Chinese spies pose as online recruiters and human resources firms who represent fake companies purportedly located outside of China, and target people with the aim of obtaining non-public information that might benefit Beijing. The advisory comes as governments continue to issue warnings about Chinese espionage, even as the U.S. and the U.K. have…
OpenAI and Anthropic have battled for workers, customers, and public attention. The rival AI labs have been on opposite sides of policy proposals, and their CEOs were the only ones not to link hands among a dozen industry leaders at a business summit earlier this year. But they do have one big area of overlap: their investors.About 90 venture capital firms and other money managers have invested in both OpenAI and Anthropic over the past few years, according to a WIRED analysis of data from PitchBook, a platform that tracks startup investments. OpenAI shares about 42 percent of its overall…
Martinez, California, is about as far as you can get from Silicon Valley and still be in the San Francisco Bay Area. Perched on the northeast edge of the bay, the small city is home to Hello Robot, a startup that itself is about as far as one can get from the maximalist promises of its robotics rivals 45 miles south. Hello Robot released the fourth iteration of its home assistance robot, Stretch, last month. And you might stretch to call it a humanoid robot. While Stretch boasts a vaguely human torso and sensor-studded head, its telescoping arm has a…
As public backlash to the seeming omnipresence of artificial intelligence intensifies, the collective quest to weed out—and reject—telltale signs of its use continues.One of the first casualties, to my dismay, was em dashes—which are a great, and very human form of punctuation, by the way! There’s also the “rule of threes,” which is meant to scan as rhythmic, but often comes across predictable, hackish, and stale. And, of course, there are the clunky grammatical constructions of the “not X, but Y” variety.Now certain fonts and typefaces—specifically serifs—seem to be defining (and giving away) AI, both in actual software, and in…
Waymo announced a deal with an energy storage company called B2U to use retired robotaxi batteries to serve electricity grids in California and Texas. The deal helps answer the question of how Waymo is thinking about the end-of-life treatment of the thousands of robotaxis it has deployed around the United States. Almost all of those are currently Jaguar I-Pace EVs, though the company has recently started deploying a limited number of vans built by Chinese automaker Zeekr. Waymo said the partnership will involve the deployment of “hundreds of megawatts of storage capacity” but did not offer any further specifics. B2U…
A burglar used a Waymo while stealing yoga clothes in San Francisco this past January, and police have still not caught them. That may sound counterintuitive given the widespread concern that Waymo vehicles and other robotaxis are rolling surveillance machines. But this curious case, reported by the San Francisco Chronicle on Thursday, sheds some new light on how Waymo handles the footage captured by its cars. While Waymo does capture and store ride footage, it’s not known how long that data is stored. What is sure, according to the report, is that it was gone “by the time the search…
As Apple’s Worldwide Developers Conference, WWDC 2026, approaches, the excitement is building around what Apple has in store for us this year. From Siri’s overhaul to new Apple Intelligence updates, there’s a lot to look forward to. The annual Worldwide Developers Conference kicks off Monday at 10 a.m. PT/1 p.m. ET. For those eager to tune in, the event will be streamed live via the Apple Developer app, Apple’s website, and the Apple Developer YouTube channel. Siri’s big AI makeover The most anticipated announcement is a major AI upgrade to Siri, transforming it into a more conversational assistant capable of…
Mira Murati isn’t a natural creature of the conference stage. As the CTO of OpenAI, she was present but rarely the public face of the company. As CEO of her own company, Thinking Machines Lab, she has been even harder to find. So when she sat down with Bloomberg in San Francisco on Thursday — her first major media appearance in roughly 18 months — it was worth paying attention, even if she was careful not to say too much. The timing makes sense. Thinking Machines has spent the better part of a year and a half operating largely in…