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On Monday, SpaceX amended its initial public offering to state that water conditions—including water scarcity, regulations around water, and drought—could constrain data center development.It isn’t the only tech company trying to assess how water scarcity might impact its business. Water use is emerging as one of the most contentious data center issues. A recent Gallup poll found that seven out of 10 Americans are opposed to data center development, with water scarcity ranking as the top resource concern. Facing increasingly fierce resistance, some tech companies are scrambling to assure the public that they’re facing the issue head-on.Data centers primarily use…
On this episode of Adspeak by ADWEEK, host Kim Einan sits down with Jim Cowsert to unpack how AI is transforming advertising without sacrificing creativity, trust, or brand identity. Jim explains how brands can use AI to strengthen insights, improve consistency, and personalize campaigns at scale while still preserving the emotional nuance that only humans can provide. Together, they explore the dangers of “apathy in using AI,” why generic AI-driven work weakens differentiation, and how brands can build stronger creative briefs by feeding proprietary brand DNA into AI systems. The conversation also covers bias mitigation, human review loops, audience testing, and why skeptical,…
Meta is testing a new “Series” feature for Reels that’s designed to make it easier to keep up with serialized content on Instagram and Facebook, the company told TechCrunch. Select creators will now be able to create a series using their Reels, both new and old. Each Reel will become an episode in a bigger story with a dedicated hub on their profile, mirroring an experience that’s already available on TikTok. The launch of the new feature indicates that Meta is embracing longer-term viewing, rather than quick scrolling sessions, as is normally the case with short-form videos. With organized series,…
Life is busy enough without wasting time on spammers, scammers, and telemarketers. Whether you are suffering insistent injury lawyers, fraudulent car warranty representatives, or a drunk-dialing ex, there is a way to stop the endless calls and messages. The major carriers and phone manufacturers have upped their game against unwanted calls and messages in recent years, so let’s look at how you can effectively block them.We also have guides on how to avoid spam with disposable contact info, guard against smishing attacks, and avoid phishing scams. Frustrated by the whole situation and curious why no one’s been able to stop…
After a successful first season streaming the NBA, Amazon’s Prime Video has now turned its attention to NASCAR. And though it’s just the company’s second year as a media rights holder for the racing league, it’s already driving significant outcomes.Logitech is one brand that is capitalizing on its partnership with Prime Video, ADWEEK has learned. According to internal Amazon data from Logitech’s first year as a sponsor, the company saw a twofold increase in branded searches for NASCAR on Prime race days. Furthermore, Logitech’s 2025 campaign resulted in a 73% increase in purchase rate among NASCAR on Prime viewers exposed…
TechCrunch is partnering with VivaTech 2026 to spotlight some of the most important conversations shaping the future of artificial intelligence. As part of the collaboration, TechCrunch and VivaTech will also showcase emerging founders through the VivaTech Innovation of the Year competition. The winner will earn a chance to pitch live in Paris and secure a place in Startup Battlefield 200 ahead of TechCrunch Disrupt 2026, taking place in San Francisco from October 13-15. If you want to understand how Europe is approaching the AI race — and how that strategy differs from Silicon Valley’s — VivaTech 2026 will be one…
The moment many have been waiting years for has arrived. Nvidia has long made graphics cards that powered the Windows PC ecosystem for decades—now it wants to control the whole thing with “superchips,” starting with the RTX Spark.Announced over the weekend at the Computex tech expo in Taiwan, RTX Spark chips combine unified memory, RTX graphics, and the new part: the N1 CPU. Nvidia already owns the entire world of AI processed in data centers with its GPUs. But now it’s making its play for locally run AI too. It’s just a tease of what’s to come right now, but…
The McDonald’s team had a different idea for its FIFA World Cup 2026 campaign, but it ended up on the cutting room floor.The original concept centered around the “field of play,” according to global chief marketing officer Morgan Flatley.“We got pretty far with it, and then we finally killed it,” Flatley told ADWEEK. “It just kept sticking with me that it felt like any brand could do that, and we should be doing something that’s uniquely McDonald’s.”Instead, the fast-food chain landed on a more distinct idea: while numerous brands go to the World Cup, why not bring the tournament to…
In 1985, Microsoft shipped Goal Seek in Excel. A few years later came Solver and Monte Carlo simulations. Instead of guessing outcomes, you could define success and let the software search for the variables that produced it. I remember using these tools during my years in banking, often grinding the CPU to a halt. Solver, VBA, lookups and pivot tables gave ordinary users enormous leverage. At one point I automated almost my entire predecessor’s role into a handful of workflows that took 25 minutes a day to run. The more I use Claude Autoresearch, Codex’s /goal functionality and similar optimisation…
Fusion startup Xcimer Energy on Wednesday flipped the switch on its Phoenix laser system, which the company says is the largest privately owned example in the world. Xcimer’s approach to fusion power is modeled after the National Ignition Facility (NIF), which proved in December 2022 that a controlled fusion reaction could release more power than required to ignite it. The NIF trained 192 laser beams on a fuel target smaller than a pencil eraser. The energy from the lasers hit the gold target. As the lasers obliterate the gold target, their energy is converted into X-rays, which are focused on…
WIRED is obsessed with what comes next. Through rigorous investigations and game-changing reporting, we tell stories that don’t just reflect the moment—they help create it. When you look back in 10, 20, even 50 years, WIRED will be the publication that led the story of the present, mapped the people, products, and ideas defining it, and explained how those forces forged the future. WIRED: For Future Reference.Culture,Culture / Digital Culture,User Behavior#Monica #Lewinsky #Hated #Notifications1780482050
Password manager maker Dashlane says hackers have obtained at least a dozen encrypted vaults used for storing customer passwords during a weekend cyberattack. The company said on its website that hackers brute-forced the company’s two-factor authentication system, granting the hackers access to about 20 customer accounts. By defeating its two-factor mechanism, the hackers were able to download a copy of certain customers’ encrypted vaults, which store their passwords and other sensitive credentials. Dashlane said on its incident page that there was no evidence of compromise of its own systems, but it has not yet said how the hackers were able…
Jordan vs. Algeria isn’t a soul-stirring World Cup matchup for most soccer fans.They’re the 63rd and 29th best teams in the world, according to FIFA rankings. The game will be played at the San Francisco Bay Area Stadium (officially called Levi’s Stadium) in Santa Clara, yet both nations’ diaspora are more heavily concentrated on the East Coast. And alongside exorbitant ticket prices and travel costs, Algerians hoping to make the trip have faced up to $15,000 US visa bond payments.Despite this, FIFA is charging $450 for a so-so view by the corner flag. Yet on its official marketplace, where existing…
Board, the three-year-old, New York-based startup building what it calls “together tech” — tech designed to bring people physically into the same room — has closed a $20 million Series A led by Union Square Ventures. General Partner Michael Mignano, in his first investment since joining USV, will join the company’s board of directors. The round also brought in some famous angel investors including Biz Stone, Tim Ferriss, and Scott Belsky. The raise comes about eight months after founder Brynn Putnam — who previously sold connected fitness startup Mirror to Lululemon for $500 million — unveiled Board publicly at TechCrunch…
President Donald Trump signed an executive order on Tuesday designed to give the government a chance to review powerful AI models before they are released. The order asks certain AI companies to voluntarily submit their new models to the government for testing or evaluation 30 days before releasing the products to the public. A previous draft of the order had called for a voluntary review up to 90 days in advance, though AI industry insiders had pushed for something closer to a two-week window. Trump had been slated to sign the more demanding version of the order in late May,…
Amazon was sued on Monday over alleged privacy violations from its Ring doorbell cameras. The class action lawsuit, filed in Seattle by Virginia resident Charles Sigwalt, claims that Ring’s Familiar Faces feature stores images of passersby without consent. Ring announced the Familiar Faces feature last September and faced pushback from consumer protection organizations like the EFF, as well as Senator Ed Markey (D-MA). But the company moved forward with its plans to launch the feature in December. Familiar Faces lets Ring users identify people who regularly come to their home through AI facial recognition. That way, if a regular guest,…