Author: admin

This post was created in partnership with Screenvision MediaSports and cinema drive emotional experiences among communities of passionate viewers.During an ADWEEK House Sports Summit panel co-hosted with Screenvision Media, Mark Stenberg, senior media reporter at ADWEEK, sat down with industry leaders to discuss why culturally relevant sports and moviegoing experiences are ideal settings for creating lasting brand impact.Similarities in sports and cinema fandomKevin McGaw, SVP and head of marketing at Screenvision Media, a cinema advertising organization, began the discussion by sharing the numerous parallels between cinema and sports fandom.“There are people who are huge fans of sports who wear jerseys…

When de-extinction startup Colossal Biosciences revealed last year that it was attempting to “resurrect” the dire wolf from genetic material found in fossils, we argued that, despite the controversy surrounding the project, the company was building valuable technologies that justify its $10.2 billion valuation. Now, roughly 16 months later, the startup is in talks to raise new funding at a $20 billion to $30 billion valuation, Axios reported. It’s not clear who is leading the new round, or how much capital the five-year-old company is looking to raise. But we do know, according to the report, that Colossal has started…

This post was created in partnership with IbottaLive sports draw some of the largest audiences on the planet, and every watch party is a chance for snack brands to win the grocery basket.During an ADWEEK House Sports Summit fireside chat co-hosted with Ibotta, Sara Wallace, head of brand marketing at Ibotta, sat down with Justin Parnell, SVP of marketing and insights at Mondelēz International, and Chris Dungan, VP of client partnerships at Ibotta, to discuss how brands connect cultural moments to real performance.Standing out on the field and in-storeFor a leading snacking company like Mondelēz, live sports are what Parnell…

Anthropic can finally start cutting checks to a group of authors and book publishers that sued the AI lab over copyright infringement. A federal judge gave final approval Monday of Anthropic’s landmark $1.5 billion settlement of a class action copyright lawsuit, Reuters reported. Judge William Alsup of the U.S. District Court for the Northern District of California issued a preliminary approval of the settlement last year, after ruling that Anthropic had illegally downloaded and stored millions of copyrighted books. Alsup has since retired and Judge Araceli Martinez-Olguin signed off on the settlement on Monday. The payout will deliver $3,000 per…

This post was created in partnership with StravaProfessional sports offer brands compelling moments to reach audiences, but these are often one-off opportunities, like a championship game or an all-star weekend. How can brands move beyond such fleeting events to create authentic, lasting engagement?During an ADWEEK House Sports Summit panel co-hosted with Strava, industry leaders sat down with Bill Bradley, deputy TV, media, and sports editor at ADWEEK, to discuss how brands should position themselves within the daily fitness routines of everyday people.Brands as part of a ritualJen Starr, director of North America at Strava for Business, opened the discussion by…

The Model Context Protocol (MCP) is one of the basic building blocks of AI interoperability, giving AI models a secure way to access external data sources and services. It’s the plumbing that lets a chatbot reach into your calendar, your database, or your internal tools, instead of engineers building custom pipes for every connection. Next week, that protocol is getting a significant update, and while it might not be noticeable to end users, it could make a big difference in how the ecosystem develops. The official spec for the new version has been public since May, but we got an…

This post was created in partnership with Viral NationDynamic action and big plays are what make live sports so compelling to audiences, but traditional brand partnerships that take time to plan and execute are too slow to keep up.During an ADWEEK House Sports Summit panel co-hosted with Viral Nation, industry leaders sat down with Chelsea Bakken, head of audience development and social at ADWEEK, to discuss how brands can match the fast pace of sports by leveraging social media channels and working with creators.The power of social media to elevateBrandon Lentino, chief creative officer at Viral Nation, kicked off the…

Chris Fall, the director of the Center for AI Standards and Innovation (CAISI), has resigned, the agency confirmed to multiple news outlets. He was appointed just three months ago after the last appointee, Collin Burns, left in less than a week, The Washington Post reported at the time. Burns was reportedly “pushed out” of the job in April because he previously worked for Anthropic and the Trump administration had been battling with the company, sources told the Post. No reason was given for Fall’s departure. Prior to leading CAISI, Fall was the director of the Department of Energy’s Office of…

In the middle of a diarrhea shitstorm, the Food and Drug Administration and lettuce supplier Taylor Farms appear to be facing off in a passive aggressive battle of technicalities.On July 17, the California-based company issued a voluntary recall on iceberg lettuce sourced from Central Mexico. The recall came after people across at least five states were sickened with cyclosporiasis, a parasitic infection that causes explosive diarrhea.The next day, the FDA said that it had detected the parasite in a sample of Taylor Farms lettuce that wasn’t part of the initial recall. The day after that, the company and the FDA…

The 2026 FIFA World Cup captured more than $10 billion in global ad spend, according to WARC Media estimates. That’s on top of the $2.8 billion FIFA collected from its 20 official sponsors, and before counting the dozens of non-sponsor brands that piled on for free.  That’s an extraordinary amount of noise fighting for the same six billion potential viewers in the same six weeks. And that’s the main question the C-suite at these advertisers will be asking of their CMOs: Did their marketing break through and, ultimately, drive commercial success? Here are five lessons they can learn from the brands who did…

Alphabet, Google’s parent company, is designing a new server chip to help its in-house Gemini models operate more efficiently. The new chip, internally dubbed “Frozen v2,” is slated to be released sometime in 2028, The Information reported, citing anonymous sources. According to the report, the chip could be between six and 10 times more efficient than Google’s existing AI chips, measured by the number of tokens generated per unit of power. In a response to TechCrunch, the company didn’t directly confirm the report. It didn’t deny it either. “Our teams are constantly researching and experimenting with new innovations to deliver…

“Cards are basically a commodity at the end of the day; how you differentiate them is really what makes the difference,” Riley says. “That’s really the big deal here—how you use your card.” Riley has a card for grocery shopping and one for Amazon transactions; all of these steps help him earn the most points.“One of the big challenges here on rewards is that quite often, you go in well-intentioned and you don’t get the full benefit of the rewards because you start revolving on the product,” Riley says, meaning cardmembers start accumulating interest on the unpaid balance, with interest…

This is TVNewser’s basic cable network ranker and cable news report for the week of July 6, 2026.MS NOW finished the first full week of July as the only network with gains in total viewers and the Adults 25-54 demo during primetime and total day. Making it even more impressive was that the network was up by double digits in both measured categories during primetime.Meanwhile, Fox News and CNN came down from their Independence Day celebration coverage highs to finish the week down across the board. However, Fox News was still the most-watched cable news network.This week also featured the…

Nearly a year ago, Elon Musk-owned X announced it would begin rebuilding the Android version of its app, which had not held up well compared with its iOS counterpart. On Monday, the company shipped the refreshed app, which is now available to download. The new Android version of X was built from scratch and promises improvements to loading, scrolling, notifications, and more, X said in its announcement. We’ve completely rebuilt the Android X app from the ground up.It’s faster, smoother, and more reliable than the old version in every way. We modernized the foundation so everything just feels better: scrolling,…

Major sporting events like the FIFA World Cup and global music tours are major events that generate significant cultural and economic value. But these events also come with massive amounts of greenhouse gas emissions caused by international travel, building infrastructure, and mass consumption.Last week, a research team from the University of Cambridge released a new framework in the journal Communications Sustainability to evaluate mega-events from the perspective of “climate viability.” Analyzing the 2026 FIFA World Cup, which ended on Sunday, and Coldplay’s 2024 European tour, the scientists weighed the consumer welfare gains of each event against the emissions costs.“Effective climate…

Every World Cup Ad Ranked by EDO’s TV OutcomesThe 2026 World Cup has come to an end, and now it’s time to find out which ads scored big.TV data and measurement company EDO has calculated the effectiveness of every ad during the World Cup and has shared the results with ADWEEK. The ads are ranked by EDO’s TV Outcomes Score, which measures the impact of every ad during the entire FIFA World Cup tournament (June 11-July 19, 2026)—across English and Spanish language broadcasts—based on the immediate consumer engagements most predictive of future sales. Ads on this list are ranked by…