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Viant, a public adtech company whose tech helps brands buy ads online and on streaming, has agreed to acquire TVision for $40 million.$22.5 million will be paid in cash, and $17.5 million will be paid in Viant stock.“Viant can now measure the whole TV market across linear TV, open CTV, and walled gardens side by side,” said Viant chief executive (CEO) Tim Vanderhook. “For too long, the biggest platforms have graded their own homework. This changes that.”TVision measures how many people are watching TV, and whether they are engaged with the ads or content. It does this with a panel…
A benefit of caves is that they can provide protection from dangerous conditions on a planet’s surface, such as exposure to cosmic radiation or harsh temperatures. For example, it may be that caves deep under the Martian soil could be warmer, wetter, and more conducive to life.“The queen of questions, from my point of view, is our prediction from 1992 that there could be a remnant microbial biosphere on Mars at depth,” says Boston.What’s the Best Way to Search for Cave Aliens?Over the past few decades, scientists have discovered hundreds of caves on the Moon and Mars, often by looking…
NeAndre Broussard, chief executive of BMW Digital and founder of the Black Menswear movement, wants marketers to stop chasing virality and start building long-term relationships with the communities behind them.Speaking at ADWEEK’s Social Media Week on Tuesday, Broussard drew on six years of growing the Black Menswear movement to argue that consistency, not trend-chasing, is what builds cultural relevance. His agency, BMW Digital, helps brands reach Black consumers, specifically Black men. Since its founding, the agency has amassed nearly 1 million followers across platforms and hosted more than 40 activations across three continents.“We were not trendy, but we were consistent,” Broussard…
In February, Spotify made an exciting (and a bit unusual) move when it entered the world of physical book sales. As of this week, the new feature is officially live in the U.S. and the U.K., allowing users to purchase physical books through the Spotify app. This collaboration is with Bookshop.org, an online marketplace dedicated to supporting local, independent bookstores. On audiobook pages within the app, users will now see a button labeled “Get a copy for your bookshelf.” Clicking this button directs them to Bookshop’s website, which manages pricing, inventory, and shipping. Currently, the ability to purchase physical books…
Nevertheless, there are clear patterns that appear. In nearly all cases, teenage boys are allegedly responsible for the creation of the images or videos. They are often shared in social media apps or via instant messaging with classmates. And they are hugely harmful to the victims. “I’m worried that every time they see me, they see those photos,” one victim in Iowa said earlier this year. “She’s been crying. She hasn’t been eating,” another’s family said.In multiple instances, victims often do not want to attend school or be faced with seeing those who created explicit images or videos of them.…
After nearly 20 years leading top brands and agencies, childhood friends Musa Tariq and Tim Jones are betting they can solve one of the industry’s key problems: the disconnect between brand and business. Tariq, who previously led marketing for Airbnb, Ford, and GoFundMe, and Jones, formerly at 72andSunny, are coming out of stealth to launch consultancy Science x Story. Its ambition is to realign how companies can grow in an AI future. After two decades brand-side, Tariq said he has repeatedly encountered agencies that have “struggled with the business acumen,” while consultants that are great at business strategy “never understood the creative.”
Amazon is moving in on the orbital mobile connectivity market that’s currently dominated by Elon Musk’s Starlink. The company on Tuesday said it had agreed to buy satellite company Globalstar, known for powering Apple’s “Emergency SOS” feature, for $11.57 billion in cash. The $90-per-share deal will net Amazon all of Globalstar’s satellite operations, infrastructure, and mobile satellite services spectrum licenses, enabling the larger company to flesh out its young satellite business, Amazon Leo, with direct-to-device services ahead of its launch later this year. The announcement comes just days after Amazon CEO Andy Jassy touted Amazon Leo’s roster of customers, which…
Corsair is known primarily for its high-end gaming peripherals and accessories, as well as PC components like memory and power supplies. More recently, the company even dipped its toe into full-on, prebuilt gaming PCs. So, if you’re shopping for a new gaming keyboard or building a new PC, checking out Corsair’s website is a good way to go. But before you buy, we have some Corsair discount codes and Corsair coupons to help you save some extra cash.Up to 50% Off the Certified Gear Corsair SaleOne of the best ways to save extra on high-end gaming gear like keyboards, headphones,…
Apple is taking a tough stance on vibe-coding apps as the company is blocking updates or removing those apps from the App Store. Affected apps include Replit, Vibecode, and Anything. While Replit and Vibecode’s updates were paused, Anything’s app was removed twice. The company is now looking for new ways, like offering a desktop version of its service, to let users build apps for mobile devices. Anything’s co-founder, Dhruv Amin, said in a conversation with TechCrunch that Apple removed its app on March 26. Since then, the company has been unable to get its app approved, despite a period where…
B&H Photo is one of our favorite places to shop for camera gear. If you’re ever in New York, head to the store to check out the giant overhead conveyor belt system that brings your purchase from the upper floors to the registers downstairs (yes, seriously, here’s a video). Fortunately B&H Photo’s website is here for the rest of us with some good deals on photo gear we love.Save on the Latest Gear at B&H PhotoB&H Photo has plenty of great deals, including Nikon’s brand-new Z6III full-frame mirrorless camera for $2,196.95 ($300 off). The Z6III (8/10, WIRED Recommends) is huge…
Instacart has acquired Colombia-based grocery tech firm Instaleap, the company announced on Tuesday. The financial terms of the deal were not disclosed. Founded in 2019, Instaleap is a global fulfillment solutions platform that helps retailers streamline and scale their online operations. The company has clients across nearly 30 countries in Latin America, Europe, and the Middle East. While Instacart is mostly known for grocery delivery, it’s been investing in retail technology and fulfillment services over the past several years. Its commerce platform, Storefront Pro, powers the e-commerce operations of more than 380 grocers, including Aldi, Costco, Publix, and Sprouts. Additionally,…
Few things are as iconic to camping as the green Coleman stove. Every summer you’ll find them, along with Coleman lanterns and coolers, on picnic tables across America. At WIRED, we’re big fans of the Coleman Cascade stove, but all Coleman stoves are capable of cooking up delicious camp food. There is more to Coleman than stoves, of course. I’m a fan of the coolers as well, along with the tents (simple and sturdy), and the Forester Sling chair for lounging. No matter what you need to outfit yourself for outdoor adventure as warmer weather arrives, we have a Coleman…
Sydney Sweeney and American Eagle are back together, and this time around, the actress has traded her blue jeans for blue jean shorts.“Syd for Short” introduces a more casual side of the Euphoria star, through a series of videos and stills in which she wears shorts as she goes about her day at home, the beach, or running errands.The 15-second hero spot sees Sydney sporting a variety of denim looks against a blue sky backdrop. “What brand am I wearing?” she asks, before answering with a laugh, “Yeah, that one.”“Being able to share Syd, which is what my friends and…
Tesla is rolling out a new self-driving app that makes it easier for owners to subscribe to its Full Self-Driving software and see statistics on how — and how often — they use it. The app will display information about FSD, including multi-day streaks, adding a gamified element to the driver assistance software. The company teased the redesigned self-driving app, along with a slew of other new features that will be included in its next major software update, in a post on X. Tesla’s Full Self-Driving (Supervised) is an advanced driver assistance system that launched in beta in late 2020,…
Adobe has patched a vulnerability in its flagship document-reading apps, Acrobat DC, Reader DC and Acrobat 2024, that hackers have been actively exploiting for at least four months. The vulnerability, officially tracked as CVE-2026-34621, allows hackers to remotely plant malware on a person’s device by tricking them into opening a maliciously crafted PDF file on their Windows device or macOS computer. The exploit targets a vulnerability in some versions of the Adobe Reader software. It is not yet known how many people have been affected by this hacking campaign. In a note on its website, Adobe said it was aware…
OpenAI’s $852 billion valuation is facing skepticism from some of its own investors as the company scrambles to reorient itself around enterprise customers and fend off Anthropic, according to the Financial Times. Anthropic’s annualized revenue jumped from $9 billion at the end of 2025 to $30 billion by the end of March, driven largely by demand for its coding tools. One investor who has backed both companies told the FT that justifying OpenAI’s round required assuming an IPO valuation of $1.2 trillion or more — making Anthropic’s current $380 billion valuation look like the relative bargain. The secondary market tells…