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Where the X10 Pro Omni had rotating mop pads, the rolling mop pad on the Omni C28 continuously self-cleans to prevent spreading dirt or grime to other parts of the house. Both apply downward pressure, but neither can spot dirtier places on their own as pricier, AI-powered robot vacuums will. Still, I was happy to see that it was able to scrub away some of the large dirt smudges in my entryway, though it didn’t get all of them. It also didn’t manage to scrub away all of the cherry juice I intentionally spilled in my routine mess setup for…
There is fierce disagreement around how much generative AI models, which are changing the way that people find and discover products, will also disrupt retail media and ecommerce systems.Scot Wingo, co-founder and CEO of ReFiBuy, argued onstage at Shoptalk 2026 in Las Vegas that 10% of commerce will be fully agentic by 2030.“Not a chance,” quipped retail media analyst Andrew Lipsman.While large language models are collapsing the traditional marketing funnel and changing how people discover products, truly agentic “bot-to-bot” commerce isn’t where it’s all heading, he said.Regardless of how much AI models and automation can improve the efficiency of each…
David Sacks has used up his days as Donald Trump’s AI and crypto czar. Speaking with Bloomberg on Thursday, the longtime entrepreneur, investor, and podcaster, confirmed that his non-consecutive 130-day stint as a special government employee is over and that he’s moving on to co-chair the President’s Council of Advisors on Science and Technology (PCAST) alongside senior White House technology adviser Michael Kratsios. “I think moving forward as co-chair of PCAST, I can now make recommendations on not just AI but an expanded range of technology topics,” he told Bloomberg via a video interview. “So yes, this is how I’ll…
Looking for an upgrade to the earbuds you typically use while gaming? SteelSeries is one of my favorite gaming headset brands, with great audio and features, super comfortable headbands, and a variety of options across the price spectrum. As part of Amazon’s “Big Spring Sale” you can grab the SteelSeries Arctis Nova Pro for just $300, an $80 markdown from its usual price.Photograph: Eric RavenscraftSteelSeriesArctis Nova Pro Wired/Wireless HeadsetOne of the Nova Pro’s standout features is the swappable battery packs. The headset comes with two batteries, so while one is powering your current gaming session, the other is charging up…
Amid all the clichés and buzzwords repeated and posted across the IAB Mainstage on Wednesday, one keyword seemed to matter for the multitude of advertisers present: simplicity.Day 3 of the 2026 IAB NewFronts offered the best opportunity for agency professionals, brand marketers, and media buyers to hear and see pitches across the ad partner spectrum, with around 20 companies taking the stage to offer a plethora of ways to reach today’s digital consumers. The day-long affair featured presentations from heavyweights shaping the TV ad industry, including Comcast Advertising, Xumo, Tivo Ads, Albertsons Media Collective, Offscript, Cadent, and DoubleVerify.With all those presentations…
When it comes to AI chatbots, there’s currently a war on for consumer attention. All the big chatbot providers are looking to increase their user count and, in a minor coup for itself, Google just made it significantly easier for users of those other chatbots to defect to Gemini. On Thursday, the company announced what it calls “switching tools,” new widgets that are designed to allow users to transfer “memories” (basically chunks of personal information) and even entire chat histories from other chatbots directly into Gemini. Users can easily share “key preferences, relationships, and personal context” in this way, the…
Anthropic won a preliminary injunction barring the US Department of Defense from labeling it a supply-chain risk, potentially clearing the way for customers to resume working with the company. The ruling on Thursday by Rita Lin, a federal district judge in San Francisco, is a symbolic setback for the Pentagon and a significant boost for the generative AI company as it tries to preserve its business and reputation.“Defendants’ designation of Anthropic as a ‘supply chain risk’ is likely both contrary to law and arbitrary and capricious,” Lin wrote in justifying the temporary relief. “The Department of War provides no legitimate…
The main takeaway:In its first NewFronts event on Thursday, Uproxx TV made a play for TV ad dollars with CTV shows that translate to TikTok and the help of what it calls “super creators.”The company also showcased new ad formats that let brands surround cultural moments.The biggest announcements: During its presentation, Uproxx noted that it’s taking a bigger bite of CTV viewership than you might expect, with Comscore data showing the company as a “Top 10 entertainment property on connected TV,” with more than 160 million monthly viewers and more than half its audience watching on TV screens.“When a network breaks…
As AI makes inroads into the worlds of editorial and media, websites are scrambling to establish ground rules for its usage. This week, Wikipedia banned the use of AI-generated text by its editors — although it stopped short of banning AI outright from the site’s editorial processes. In a recent policy change, the site now states that “the use of LLMs to generate or rewrite article content is prohibited.” This new language updates and clarifies previous, vaguer language that stated that LLMs “should not be used to generate new Wikipedia articles from scratch.” AI in Wikipedia articles has become a…
President Donald Trump and top defense officials are reportedly weighing whether to send ground troops to Iran in order to retrieve the country’s highly enriched uranium. However, the administration has shared little information about which troops would be deployed, how they would retrieve the nuclear material, or where the material would go next.“People are going to have to go and get it,” secretary of state Marco Rubio said at a congressional briefing earlier this month, referring to the possible operation.There are some indications that an operation is close on the horizon. On Tuesday, The Wall Street Journal reported that the…
OpenAI is extending its ad pilot program beyond April, according to two agency executives briefed by the company—giving advertisers more time to test how ads might eventually show up across its fast-growing AI assistant. The pilot was initially slated to end in March. OpenAI confirmed the pilot program’s extension in a blog post after ADWEEK reached out for comment, noting that the program will also begin expanding internationally. “In the coming weeks, we’ll begin expanding beyond the U.S., starting with pilots in Canada, Australia, and New Zealand,” the blog reads.OpenAI remains in an experimentation phase, increasing the group of advertisers to…
Mastodon is making changes in the hopes of making its social networking service more appealing and easier to use, especially for more mainstream users looking for an alternative to X or Threads. On Thursday, the decentralized social networking software maker said it’s redesigning a key part of its platform by giving people’s user profiles a new look, which it hopes will appeal to organizations, as well as individuals. Built on the ActivityPub protocol, Mastodon became better known after Elon Musk acquired Twitter, now called X, which led some to seek alternatives. The platform’s appeal is its decentralized nature, meaning a…
When technology reporter Alex Heath has a scoop, he sits down at his computer and speaks into a microphone. He’s not talking to a human colleague—Heath went independent on Substack last year—he’s talking to Claude. Using the AI-powered voice-to-text service Wispr Flow, Heath transmits his ideas to an AI agent, then lets it write his first draft.Heath sat down with me last week to showcase how he’s integrated Anthropic’s Claude Cowork into his journalistic process. The AI tool is connected to his Gmail, Google Calendar, Granola AI transcription service, and Notion notes. He’s also built a detailed skill—a custom set…
The total viewers race between NBC News’ Today and ABC News’ Good Morning America became even more competitive, as 25,000 total viewers separated the two morning broadcasts, with Today eking out the win for the week of March 16.GMA’s good fortunes also extended into the advertiser-coveted Adults 25-54 demo, as it was the only morning show with double-digit growth. However, the show’s upswing in viewership did not make a dent in Today’s dominance in this category, as it maintained a healthy lead, with over 150,000 demo viewers separating the two shows.According to Nielsen’s national live+same-day big data plus program ratings,…
AI was once again the buzzword for this latest batch of YC Demo Day companies. Nearly 190 companies participated in Y Combinator’s Winter ‘26 cohort and presented their startups in a Demo Day on Tuesday. These companies are working on products across industries such as law, transportation, and healthcare. I did not, admittedly, listen to every single product pitch given the sheer size of the cohort and this year’s Demo Day format available to media: YC posted the pitch videos, one by one, around 20 minutes after their presentations (rather than a livestream, or an in-person session invite). Instead, I read about all 190 of the startups presenting and spent the day watching pitches…
After a relatively quiet few months, Amazon is bringing back another of its famously invented shopping holidays. The Amazon Spring Sale is in its third year, running now through March 31. Like during last year’s event, Amazon is promising customers thousands of deals across various daily, themed categories.Of course, as we’ve seen in the past with Prime Day, Black Friday, and Cyber Monday, the true discounts on good products will likely be buried among junk deals on shoddy wares. The WIRED Reviews team tests gear all year long, and we fact-checked discounts on the products we actively recommend to our…