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The CW is extending its programming reach beyond broadcast this upfront season.Recognizing that a large viewership base no longer consumes content through traditional linear channels, the CW Network on Wednesday announced new distribution partnerships for sports and original programming with ESPN and Roku, respectively.The CW’s extensive live sports portfolio will be exclusively streamed on the ESPN app for ESPN Unlimited subscribers. Launching in the summer of 2026, subscribers will be able to watch live coverage of college football and men’s and women’s basketball from the ACC, Pac-12, and Mountain West conferences, the NASCAR O’Reilly Auto Parts Series, WWE NXT, PBA…
Roku’s latest streaming bet is off to a solid start. Its affordable subscription service, Howdy, has now passed 1 million subscribers, according to data from research firm Antenna. This is a notable milestone for a platform that’s still pretty new, and suggests that it’s striking a chord with viewers who are tired of paying for yet another expensive subscription. Launched in August 2025, Howdy is Roku’s first real push into paid, ad-free streaming. At just $2.99 a month, Howdy is aimed at people who want something extra to watch for a lower cost. The service includes around 10,000 hours of…
Like clockwork, Motorola is back with a new set of Razr folding flip phones. The formula is the same as last year, with three phones differing in specs and price: the Razr Ultra, Razr+, and Razr. But alongside these models, Motorola is finally launching its first-ever book-style folding phone, the Razr Fold, which it first teased at CES 2026.The company announced the new handsets at an event in Los Angeles, where it also revealed a new pair of Moto Buds 2 Plus wireless earbuds that look eerily like Apple’s AirPods Pro, but in blue; these will retail for $150 and…
It used to be easy to categorize retail budgets into neat buckets: Shopper marketing lived in the store with end caps, shelf talkers, tear-pad coupons, and demos, while retail media lived online with sponsored products, display, and paid social ads. But while the aisle may look the same today, it behaves very differently. Store fixtures haven’t changed, but the intelligence powering them has. In-store assets like promotions, signage, displays, and seasonal call outs are now powering a layer of data that didn’t exist before.Because of this, in-store promotions are now tied to customer loyalty and purchase frequency. Assortments flex by region,…
Uber customers in the United States can now book hotels directly through the app, one of several new features announced Wednesday that pushes far beyond the company’s original ride-hailing purpose and even deeper into its users’ lives. Uber announced the new hotel booking feature on Wednesday during its product-heavy annual Go-Get event in New York City. At launch, Uber customers will have access to more than 700,000 hotels worldwide through a partnership with Expedia Group, the travel company that Uber CEO Dara Khosrowshahi led for 12 years. Uber said vacation rental inventory from startup Vrbo will be added to the…
When David Becker applied for his dream job as a lawyer at the Department of Justice’s Voting Section, he never thought he would actually get it—not because he was a bad lawyer, but because it was among the most sought-after jobs in the country.“It was one of the most in-demand jobs,” Becker, now the head of the Center for Election Innovation and Research, tells WIRED. “I knew there were going to be thousands of people applying.”The Voting Section, which is part of the DOJ’s Civil Rights Division, was established following the landmark Voting Rights Act of 1965. For the next…
Telemundo is hitting its goals as it heads into the upfront.The NBCUniversal-owned Spanish-language network is ready to showcase its wares to advertisers at upfront week, with talent such as Andrés Cantor and Kate del Castillo talking Telemundo at NBCU’s upfront presentation on May 11 and a lineup of surprise guests coming to the Telemundo client presentation at the Rockefeller Plaza Rainbow Room on May 12.The May 12 client event, anchored around themes of “Connect, Elevate, Celebrate,” includes a Peacock preview of the World Cup viewing experience, interactive activations like World Cup jersey customization, and creator-led moments, such as NYC-based artist…
A model is only as good as its data, and for Roman Teslyuk, the data wasn’t coming fast enough. “I hate delays,” Teslyuk, founder and CEO of Earth AI, told TechCrunch. For the last few years, Earth AI has been searching for critical minerals like copper, platinum, and palladium in parts of Australia where no one thought there would be any. The startup’s AI models suggested a few spots that have proven themselves promising, but locating rock with the highest concentration of minerals has been slower than Teslyuk would like. The problem, he said, was the labs. “Since we ramped…
The first thing you notice is how light and comfortable it is. For a carbon race shoe, it fits well and immediately feels like it belongs on your foot. The midsole is markedly softer than the Pro Evo 2 with a fun, springy, bouncy energy to it. The curved rocker is the same as the last-gen Pro Evo 2. It rolls you quickly onto your forefoot, driving a fast foot turnover and a lively toe off. It’s all very smooth, light, and propulsive.The higher levels of softness really come through. Fans of a stiffer, snappier ride (like you’d get from…
This article is part of ADWEEK’s Marketing Vanguard program and was written in collaboration with one of its members.In a world where heritage brands have spent decades earning household‑name status, the real challenge isn’t awareness. It’s relevance. Consumers aren’t just choosing between companies or products—they’re choosing identities and lifestyles. And for legacy brands, the story people think they know can become the biggest barrier to growth.That’s why legacy brands need a reintroduction, not a rebrand.A reintroduction reshapes perception by making something familiar more modern. That’s exactly what’s happening at Amtrak. After decades of underinvestment that left trains and infrastructure outdated,…
Google Translate is now 20 years old, and to celebrate, the company has added a new feature that lets users practice their pronunciation and enunciation of words and phrases in different languages. When you translate a word, sentence or phrase, you can navigate into the “Practice” menu to find a “Pronounce” button, which shows you phonetics that you can say out loud to practice speaking the translated text. The app then scores your pronunciation and gives you feedback, like “Some sounds were a little unclear.” You can listen to the app’s pronunciation of the text, too. The feature is rolling…
You may have spotted the recent case of the US Federal Bureau of Investigation pulling Signal messages from a defendant’s iPhone, even though the messages were set to disappear automatically, and the Signal app itself had been deleted from the phone.The trick used by law enforcement? Previews of each incoming Signal message were logged in the notification database kept by iOS. Even though Signal had deleted the conversations, and Signal itself was deleted, this database was still available to the FBI’s forensics teams.There is some good news: Apple has pushed out an iOS 26.4.2 update that makes sure notification logs…
Dhar Mann wants to facilitate meet-cutes for creators and brands. Earlier this month, the motivational YouTuber hosted more than 50 creators with brand marketers at a new speed-dating event that encourages attendees to connect and share ideas. The event debuted in Los Angeles during Dhar Mann Studios’ Creator Economy Summit in partnership with Brand Innovators, and another event is planned to take place during the Cannes Lions Festival in June.The creators who attended the event ranged from newer talent to established influencers who collectively have more than 650 million followers, including Jordan Matter, Adam W, and Jena Frumes, according to…
Yeti Tundra HaulDurable. Multi-day ice melt time. Wheeled and handled.Heavy.82 cans or 64 pounds of ice (55 quarts)37 pounds18.63″ D x 28.25″ W x 19.5″ H5 (plus more limited-edition)RotomoldedWheels, handle, drain plug, tie-down slots, replaceable parts. Bear-resistant (and bear-proof with the right locks)5 yearsTBDTBDRTIC Ultra-Tough CoolerTrue-to-size capacity. Padded handles.Heavy.60 cans (45 quarts)30 pounds18.19″ D x 26.35″ W x 15.75″ H6RotomoldedHandles, latches, drain plug, bottle opener5 yearsTBDTBDIgloo Wheelie CoolerInexpensive. Wheeled and handled.Handle can break. No drain plug.53 cans (38 quarts)9 pounds22.75″ L x 12.88″ W x 15.88″ H2Injection moldedWheels, handle1 year16 hours24 hoursNinja FrostVault Wheeled CoolerDrawer for dry storage. Locking lid.…
Supergoop wants its buzzy sunscreen to move from niche to mainstream.To help it do that, the skincare brand has named January Digital as its agency of record for media planning and buying, overseeing brand, performance, and retail spend as part of a new marketing model. The move comes shortly after Lauren Weinberg joined as chief marketing officer (CMO) in February; she was previously CMO at Peloton.Supergoop had been looking for an agency before Weinberg started, but she met Vic Drabicky, founder and CEO of January Digital, during her first week on the job. Supergoop’s goal, she said, is to work…
At a US military base in central California, four-seater all-terrain vehicles roam hillside trails. This is a training exercise, but not for the people in the vehicles: This is an effort to train AI models to enter conflict zones. The autonomous military ATVs are operated by Scout AI, a startup founded in 2024 by Coby Adcock and Collin Otis, that calls itself a “frontier lab for defense.” The company said on Wednesday that it has raised a $100 million Series A round, led by Align Ventures and Draper Associates, following its $15 million seed round in January 2025. Scout invited…