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This post was created in partnership with ViantKey takeaways Connected TV has matured, but measuring ads on these platforms still comes with challenges. Measurement transparency on CTV is a huge concern for marketers. While bidding, optimization, and measurement are all part of the CTV ad process, marketers can’t lose sight of the creative. CTV is an incredibly powerful platform for marketers, but the ecosystem is maturing, leading to new challenges and opportunities. While measurement tools are evolving, marketers must contend with distracted audiences and opaque supply.During an ADWEEK House Possible group chat co-hosted with Viant, industry leaders sat down to…
A severe security vulnerability affecting almost every version of the Linux operating system has caught defenders off-guard and scrambling to patch after security researchers publicly released exploit code that allows attackers to take complete control of vulnerable systems. The U.S. government says the bug, dubbed “CopyFail,” is now being exploited in the wild, meaning it’s being actively used in malicious hacking campaigns. The bug, officially tracked as CVE-2026-31431 and discovered in Linux kernel versions 7.0 and earlier, was disclosed to the Linux kernel security team in late March, and patched after about a week. But the patches have yet to fully…
Things have not been looking good for Spirit Airlines for years now. The budget airline known for its bare-bones approach to the sky filed for bankruptcy in 2024 and then again in 2025. And yet, its demise on Saturday felt sudden and shocking: Spirit said it would go out of business, canceling flights, shuttering its customer service lines, and laying off workers without warning.Why Is This Happening?Spirit’s demise was several years in the works. The company hadn’t made a profit since 2019. Other airlines, including larger and richer Delta Air Lines and American Airlines, invaded its low-cost turf by unbundling…
Duncan Painter, a top executive at Omnicom, is leaving the company. Christine Gambino, previously chief operating officer for Omnicom’s global platforms business, Omni, will take over as CEO.Flywheel CEO Alex McCord will oversee Omnicom Commerce, a business unit that previously reported to Painter.Painter joined Omnicom in 2023 after the company’s acquisition of Flywheel from Ascential for $835 million, which he negotiated as CEO of the latter company. After Omnicom’s acquisition of IPG closed in December, Painter was appointed to lead the company’s combined commerce capabilities. In a statement, Omnicom said that Painter is leaving for an opportunity in the U.K.Ad…
Geothermal startup Fervo Energy said Monday it hopes to raise up to $1.3 billion in its initial public offering. The company would be valued at up to $6.5 billion if shares sell at the top of its $21 to $24 price target. That’s more than twice what Fervo had reportedly been seeking earlier this year when it confidentially filed paperwork with the SEC to start the IPO process. The stock will trade on Nasdaq under the ticker FRVO. Fervo’s price target comes on the heels of X-energy’s successful IPO. The nuclear power startup raised $1 billion in an upsized IPO.…
Two days before the Musk v. Altman trial began, Elon Musk asked OpenAI cofounder and president Greg Brockman about reaching a settlement. When Brockman suggested both sides drop their claims, Musk responded, “By the end of this week, you and Sam [Altman] will be the most hated men in America. If you insist, so be it.”The message—which OpenAI’s lawyers made public on Sunday, and which Judge Yvonne Gonzalez Rogers subsequently refused to let the jury hear about—underscores what may be Musk’s larger goal in this trial. He appears to be trying to not only win over the jurors to potentially…
In 2011, visitors to Las Vegas were treated to a colorful bit of marketing: a panel truck converted into a plexiglass fishbowl with female pole dancers gyrating inside. Lettered across the flank appeared the promise: “For $9, I’ll let you see my Vegas.” This roving cab of concupiscence wasn’t an ad for a strip club or an escort service. It was a promotion for Spirit Airlines, which was charging just $9 for the hop from Los Angeles.That same airline shut the jetways for good on May 2, ending 34 years of service.It takes more than one force to permanently ground a…
When it comes to the specter of AI’s labor-displacing potential, Jensen Huang thinks that the American worker has nothing to fear. During a conversation Monday night with MSNBC’s Becky Quick hosted by the Milken Institute — an economic policy think tank, the jovial Nvidia CEO said that AI was an industrial-scale generator of jobs, not the harbinger of mass unemployment that so-called “AI doomers” have often accused it of being. A number of different topics were broached during the talk, but a central theme that kept coming back was the ongoing economic anxiety surrounding the AI industry and whether it…
Antibiotic resistance is a fast-growing public health crisis, causing more than a million global deaths annually and contributing to nearly 5 million more. These infections are more difficult and more expensive to treat than typical infections and are responsible for longer hospital stays, driving up costs for hospitals and patients alike.Treatment mostly comes down to guesswork on the part of physicians. Ara Darzi, a surgeon and director of the Institute of Global Health Innovation at Imperial College London, says AI-powered diagnostics offer a better way.“We’re standing, right now, in 2026, at the first genuine inflection point in this crisis,” Darzi…
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here.When it comes to website traffic, encouraging trends are few and far between.The overwhelming pattern is one of erosion, with answer engines, social media, and news avoidance leading to systemic declines in digital audience for the vast majority of publishers. That is why, when working with the measurement firm Chartbeat on an unrelated story, I found myself genuinely surprised to find a heartening trend in a tranche of audience data.The discovery began…
Google Cloud, the business under parent company Alphabet that provides enterprise AI solutions, had a blowout first quarter, with revenues topping $20 billion for the time, a 63% increase from the same period last year. However, investors were concerned about the constraints surrounding the business and how Google decides to allocate cloud capacity. In the first quarter of 2026, the company said its cloud growth was driven by strong performance in the Google Cloud Platform, which grew at a higher rate than the Google Cloud division’s overall revenue growth. (The Cloud division includes a variety of services like infrastructure, data…
Last week, Taylor Swift filed a trio of trademark applications to protect her image and voice. One is meant to cover a well-known photograph of the pop singer holding a pink guitar during a concert on her record-breaking Eras tour, while the two sound trademarks are for simple identifying phrases: “Hey, it’s Taylor Swift” and “Hey, it’s Taylor.”The move comes as AI deepfakes continue to proliferate across social media. Any individual stands to have their likeness exploited in the creation of nonconsensual AI-generated material; earlier this month, an Ohio man was the first person convicted under a new federal law…
Former X CEO Linda Yaccarino still endorses the strength of the platform’s ads business in spite of evidence that indicates its ad revenues have halved since its takeover by billionaire Tesla boss Elon Musk in 2023. “I don’t know if it’s falling short on its ads business,” Yaccarino told ADWEEK in an exclusive interview in Miami Tuesday. “The platform is really the singular platform for culture, for breaking news, for what you need to know every moment of every day. With the latest assassination attempt of President Trump the world was on X. [We’re] gearing up for the World Cup, the…
Google has added another 25 million paid subscriptions to its services over the past quarter, parent company Alphabet announced during its first-quarter earnings on Wednesday. The company said it now has 350 million paid subscriptions across its services, up from 325 million in Q4 2025, with YouTube and Google One — its cloud storage and subscription service — plans driving the recent growth. The earnings report didn’t highlight the number of Gemini subscribers or its monthly active users. But access to advanced Gemini features is now bundled in with those Google One plans, which are growing. The lack of solid…
Emergency first-responder leaders told federal regulators in a private meeting last month that they were frustrated with the performance of autonomous vehicles on their streets—that city firefighters, police officers, EMTs, and paramedics are forced to spend time during emergencies resolving issues with frozen or stuck cars. One fire official called them “a safety issue for our crews as well as the victims.” WIRED obtained an audio recording of the meeting.Officials from San Francisco and Austin, where Waymo has been ferrying passengers without drivers for more than a year, said the vehicles’ performance is getting worse. “We are actually seeing something…
The week of April 20 finished with a tight race in total viewers between NBC News’ Today and ABC News’ Good Morning America. The two morning shows were separated by 72,000 total viewers, with Today continuing to lead.Today, despite its first-place finish in total viewers, dipped below the 3 million viewers mark, while GMA was the only broadcast to finish the week with gains in both total viewers and the Adults 25-54 demo.However, all three networks registered positive week-to-week movement in the advertiser-coveted demo.According to Nielsen’s national live+same-day big data plus program ratings, GMA averaged 2.924 million total viewers and…