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Omnicom Media Group (OMG) has a new way to edit potential brand suitability issues on the fly.OMG’s influencer agency, Creo, is launching a feature that uses agentic AI to identify and fix risky or undesirable creator content made on behalf of Omnicom’s clients. The tool was built using Google’s large language models for GeminiVeo and Nano Banana.The idea is to identify and remove flagged creator content — such as videos that don’t meet a brands’ safety standards or inadvertently promote a competitor — that marketers may not want to see in the final edit. Fixing these issues typically requires reshooting…
A man accused of carrying out cyberattacks on behalf of the Chinese government has been extradited to the United States, and faces over a decade in prison if convicted. Last year, the U.S. Justice Department accused Xu Zewei of working as a contractor for the Chinese Ministry of State Security to conduct a series of cyberattacks. Prosecutors alleged Xu and co-conspirator Zhang Yu targeted several U.S. universities in early 2020 to steal research related to the COVID-19 pandemic. The two also allegedly hacked thousands of email servers running Microsoft Exchange beginning March 2021, as part of an “indiscriminate” campaign attributed…
Elon Musk is boosting a post on X promoting The New Yorker’s extensive investigation into Sam Altman’s allegedly deceptive behavior, WIRED has confirmed. The move comes just as Musk’s lawsuit against OpenAI and Altman heads to a jury trial in a federal courtroom on Monday morning.People scrolling X on Monday reported seeing an April 6 post from Ronan Farrow, a coauthor on the New Yorker article, promoting the investigation. A pop-up on the post on X’s mobile app says it was boosted by @elonmusk, who also owns the platform. Boosting is a feature that allows X subscribers to pay an…
If most of the C-suite is paid based on growth of the company—and the CMO is supposedly the executive most responsible for growth—then why aren’t they the most respected and powerful person in the company?If growth is the focus, and it is, and marketing is the growth engine; this should not even be a debate.And yet it appears that it is.Why?Because trust has always been fragile around marketing.I know that’s uncomfortable, but I ask you to reflect for a moment.I think it’s some of the best news I can share today.If the lack of trust were purely someone else’s fault,…
Letterboxd has surged in popularity in recent years. Once a niche site for only the most fervent of film nerds, the site — which allows users to rate, review, and recommend movies to one another — has continued to add accounts by the tens of millions, thanks largely to interest from millennials and Gen Z. Now, the company’s controlling investor has apparently made it known that they are looking to cash out. Semafor reported Sunday that Canadian holding company Tiny, which owns some 60% of Letterboxd, has been courting various potential buyers, including Versant, the parent company of CNBC and…
In a time when almost everything is getting more expensive, this deal on the M5 MacBook Air has me hopeful about how laptop pricing will play out the rest of the year. The M5 MacBook Air has dropped back down to $949, which is $150 off its retail price. It’s only been at this price one other time since the product launched in early March and has more consistently sold for $1,049. As someone who’s reviewed every available MacBook and their strongest competitors, I can unequivocally say that this MacBook Air is one of the very best laptop deals right…
Dentsu is doubling down on growth in the Americas with a series of leadership moves designed to strengthen the client experience and its integrated offering. At the center of this new structure is Beth Ann Kaminkow, who has been elevated to CEO of the Americas and chief global client officer. The expanded, dual remit follows the recent appointment of Takeshi Sano as global CEO and is part of a push to “regain momentum” in North America. “For a truly united global Dentsu, our ability to grow and perform in the Americas market is where the focus is right now,” Kaminkow said. “That…
Ineffable Intelligence, a British AI lab founded a mere few months ago by former DeepMind researcher David Silver, has raised $1.1 billion in funding at a valuation of $5.1 billion to join the race for novel AI models that could outperform large language models. According to its newly launched site, Ineffable aims to create a “superlearner” capable of discovering knowledge and skills without relying on human data by leveraging reinforcement learning — a technique in which AI systems learn through trial and error rather than studying human-generated examples. This is Silver’s area of expertise. A professor at University College London,…
Cole Tomas Allen of Torrance, California, appeared Monday in the US District Court for the District of Columbia to face federal charges stemming from Saturday night’s armed assault on a security checkpoint at the White House Correspondents’ Dinner.Magistrate Judge Matthew Sharbaugh ordered Allen held pending a detention hearing Thursday. The suspect, who appeared on a criminal complaint rather than an indictment, was not asked to enter a plea. He faces three federal counts: attempting to assassinate the president, transportation of a firearm in interstate commerce, and discharge of a firearm during a crime of violence.Allen, 31, is a Caltech-trained mechanical…
On Saturday, a gunman attempted to gain entry into the White House Correspondents’ Dinner, which featured the presence of President Donald Trump and members of his administration. The ensuing fracas inside and outside the ballroom prompted journalists at the gala to ditch whatever they were eating and drinking and start capturing the unfolding events in real time.This included CNN journalists like the network’s longtime anchor Wolf Blitzer, who recounted how he was just a few feet away from the gunman, heard the gunshots, and was shielded by a policeman, who then took him and others to the men’s bathroom, where…
Americans lost $2.1 billion to social media scams in 2025, according to a new report from the U.S. Federal Trade Commission (FTC). The agency reports that losses from social media scams have increased eightfold, and that social media scams resulted in higher losses than any other method scammers used to contact consumers. Nearly 30% of people who reported losing money to scams said the schemes began on social media. More people reported losing money to scams that originated on Facebook than on any other social media platform, with WhatsApp and Instagram ranking a distant second and third. Additionally, people reported…
I’m a mom, and I like birds. If you know a mom who likes birds, chances are, she’ll enjoy seeing the birds that visit her yard up close on her phone or tablet. I’ve been scouring the internet for the best sales on camera-equipped smart bird feeders that I’ve personally tested and recommend—ones with easy-to-navigate apps that are simple to set up and maintain, as your mom probably has enough to worry about.If she would rather not deal with a seed feeder, we have a coupon code just for WIRED readers to save an extra 15 percent on Birdfy’s already-on-sale…
Less than a year after taking over as TelevisaUnivision’s ad sales leader, Tim Natividad is out. Meanwhile, John Kozack, who’s had more than two decades of experience at TelevisaUnivision, is in.The surprising news comes just weeks ahead of the annual TV upfront week presentations, where major publishers, including TelevisaUnivision, make lavish presentations to advertisers, hoping to lock in their share of billions of dollars in ad commitments.TelevisaUnivision CEO Daniel Alegre announced the news in a memo to staffers earlier this month, noting that Natividad is departing due to “personal reasons.” Natividad had served as president of U.S.
On Monday, Microsoft and OpenAI announced that they have, once again, renegotiated the deal binding the two companies. Despite some opinions on X that frame it as a victory for the ChatGPT maker over the Windows giant, both sides are walking away winners. Most important, the new terms solve an issue that was hanging over OpenAI’s head since it signed its up-to-$50 billion dollar deal with Amazon. With this new deal, instead of Microsoft having exclusive access to all of OpenAI’s products and IP until the magical day when OpenAI produces AGI, it’s partnership has a definitive timeline. This contract…
The latest brain-computer interface could help people recover from severe depression. Motif Neurotech announced Monday that the US Food and Drug Administration has approved a human study to trial the company’s blueberry-sized brain implant that sits in the skull and delivers electrical stimulation to treat depression.The Houston-based startup, founded in 2022, is part of a budding industry pursuing technology to read and interpret brain signals. While other companies exploring similar technology, like Elon Musk’s Neuralink, Paradromics, and Synchron, are developing devices to enable paralyzed people to communicate and use computers, Motif is aiming to ease depression in people who have…
When a team from Purga Films and Gut Mexico City set out to make a series of short films inspired by mafia, Western, and samurai dramas, they turned to AI to get the job done.The results were polished, cinematic stories that fit well into their respective genres. But there was one twist: every word of dialogue was “Lorem Ipsum,” the placeholder text typically used in design mockups. Purga Films, a new AI-focused division of Purga Studio, wanted to demonstrate that while AI has advanced rapidly to produce visually impressive work, it still can’t fully replace human craft. Over three months, the…