Browsing: Spotlight

The quick summary:At its television upfront on Monday, Fox kept its pitch tight and on-message: The television ecosystem might be…

When Asha Sharma took over as CEO of XBox in February, many worried her lack of a gaming background was…

TelevisaUnivision’s John Kozack is ready.Recently, ADWEEK had the exclusive on Kozack taking over as TelevisaUnivision’s ad sales leader following the…

Longtime marketing executive Seth Matlins has a new podcast, called Create or Destroy: Reimagining Marketing, created in partnership with Vox…

The quick summary:The event itself wasn’t very “Fast and Furious,” but NBCUniversal covered a lot of ground in its upfront…

WPP U.S. president Michael Houston will step down from his role, according to an internal memo obtained by ADWEEK.Houston, a…

As the U.S., Canada, and Mexico each gear up to host the 2026 FIFA World Cup, brands are getting ready…

I fear brands have flopped the World Cup before it’s even started.A World Cup hosted on U.S. soil is something…

The skip button doesn’t apply to Netflix ads.Around three and a half years after launching its ad business, Netflix is…

Amazon’s Prime Video advertisers can now automatically tailor their messaging based on the viewer’s previous exposure to a brand or…

First-time FIFA World Cup sponsor Dove Men+Care is making its soccer debut with a bang and a bass guitar.The brand…

It takes a lot more than Disney magic to put together a TV upfront event.Ahead of the Mouse House’s annual…

EVP, GM, or CMO—why pick one when you can be all three? In this episode of Marketing Vanguard, Keisha Taylor Starr,…

Top of the Ticker: In celebration of America’s 250th birthday, Fox News launched a new promo campaign series honoring the people,…

The final week of April saw NBC News’ Today and ABC News’ Good Morning America continue to battle it out…

NBC Nightly News with Tom Llamas and CBS Evening News with Tony Dokoupil will be happy with their individual performances…