Browsing: Spotlight

Two of the world’s biggest digital advertising platforms, Google and The Trade Desk, have chosen not to renew their accreditations…

Hewlett-Packard (HP) has appointed Publicis Media to handle its global media account, ending its 17-year relationship with Omnicom Media Group,…

The World Cup is a global celebration, but there’s a darker side to the tournament.FIFA predicts some 6.5 million fans…

Amazon’s souped-up Alexa is ripe for brands.Amazon recently debuted Alexa for Shopping, combining its Rufus AI assistant with Alexa+, Amazon’s…

Cannes Lions unveiled the 2026 shortlist for the Dan Wieden Titanium Lions, one of the most prestigious prizes in the…

Advertisers can now target Walmart shoppers on YouTube and see when those ads lead to sales, thanks to a new…

A new month began with positive trends for both ABC News’ Good Morning America and NBC News’ Today, recording week-to-week…

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes…

The value of all advertising centers around whether it gets consumers to convert—that usually means buying something, but could also…

“If Brazil wins, I’ll walk to church on my knees.” “I’m not shaving until we’re holding the cup in our hands.” These…

Despite its dominant position in the evening news ratings race, ABC World News Tonight with David Muir was the only…

Google Android has an unexpected face to its AI initiatives: Paris Hilton.The tech giant named the entrepreneur and media personality…

Consumers are mired in a trust crisis—and that’s a problem for brands, according to a new study from McCann.The Truth…

What do New York Mets shortstop Francisco Lindor, San Diego Padres pitcher Mason Miller, MVP and Los Angeles Dodgers outfielder…

Havas is continuing the “bullish” growth of Havas Play in North America with the acquisition of youth culture and experiential…

Over the past few decades, Nike and Adidas have created some of soccer’s most memorable advertising, from the former’s 1998…