Browsing: Spotlight

The digital media company Bustle Digital Group has named media executive Avi Zimak as its chief commercial officer and promoted…

Wine was a gatekept category, suffering from the dreaded perception of being boring. That is until canned wine company Archer…

What if the background character in a video game suddenly refused to follow the script?That’s the premise behind cryptocurrency platform…

Becoming a parent is an expensive pursuit. But before eye-watering college fees and vacations rack up credit card bills, parents…

Publicis Groupe has acquired Israel-based predictive creative analytics platform AdgeAI for an undisclosed sum, tapping into the $970 million deal…

Each year, advertisers commit billions of dollars through the TV upfront, and measurement giant Nielsen is looking to help guide…

Delta Air Lines CMO Alicia Tillman is leaving after three years to pursue “broader leadership opportunities.”“Leading the transformation of Delta’s…

Media rating and misinformation-tracking firm NewsGuard is trying to stop the spread of AI-generated misinformation and slop in the news…

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes…

The Trade Desk is testing whether advertisers can build campaigns on its platform using generative AI.Speaking at Marketecture Live in…

As CMO of Suntory Beverage & Food Europe (SBFE), François Bazini shaped some of the region’s biggest beverage brands, from…

NBC News’ Today created some major separation from ABC News’ Good Morning America, giving the newscast its seventh consecutive win…

Horizon Media, among the world’s largest independent ad agencies, underwent a round of layoffs this week, cutting 50 roles out…

AI tools have moved well beyond the hype cycle for advertising creatives. They’re now embedded in the daily work of…

Suntory Beverage and Food Europe (SBFE) CMO François Bazini is leaving the company after more than 11 years, during which…

The white smoke has risen from the Playboy Mansion.On Tuesday, the iconic publisher appointed media veteran Phillip Picardi as its…