Browsing: Spotlight

The numbers$1 billion: How much media spend flowed through Criteo‘s performance and retail media businesses during the first quarter of…

The numbers7%— Disney revenue increase in Q2 to $25.2 billion vs. year-over-year quarter.13%—SVOD revenue growth, up 2% from the previous…

Disclosure: Mark Ritson’s MiniMBA course has been offered to Omnicom Oceania staff. Omnicom is a competitor to WPP.When WPP posted…

The Cannes Lions International Festival of Creativity has named AB InBev as its 2026 Creative Marketer of the Year.AB InBev,…

It’s Aaron Silva’s job to know how to simmer a good campaign as assistant director of advertising operations at Exverus…

In the midst of the 31st Major League Soccer (MLS) season and with the FIFA World Cup starting in June,…

With a $110 billion merger with Paramount Skydance looming, it’s not your typical upfront for Warner Bros. Discovery. Or is…

There is a good case for more CMOs becoming CEOs.And yet, relatively few make that leap. Some do not even…

OpenAI Opens ChatGPT Ads to Self-Service Platform As part of the announcement, advertisers can now buy ads on…

No longer a product feature, artificial intelligence is becoming the operating system of everyday life. As smart devices grow more…

General Motors’ Norm de Greve, hired as CMO in 2023, will be leaving his post in June. In a LinkedIn…

In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter speak with Risa Cretella, executive vice president of meals…

This post was created in partnership with DocereeKey Takeaways Unlike in other industries, healthcare marketers need to walk a line…

This post was created in partnership with MutinexKey takeaways Marketers are still testing how and where AI is most useful.…

This post was created in partnership with SilverpushAlgorithms are flooding feeds with AI slop. What’s a brand that’s spending money…

After 4,000 people attended its Cannes Lions beach takeover in 2025, Canva’s space will be three times bigger this year.Having…