Browsing: Spotlight

Chris Hemsworth can think of many ways AI can go off the rails within his home.In Amazon’s 60-second Super Bowl…

Google is kicking off its biggest marketing push for Gemini, its generative AI assistant, in a feel-good Super Bowl ad…

The numbers$213.4 billion: Net sales in the fourth quarter, increasing 12% year-over-year excluding changes in foreign exchange rates.$21.3 billion: How…

There are a lot of ways to measure Super Bowl Ads, but perhaps the most interesting way is to gauge…

Scope3, the adtech emissions quantifier-turned agentic media startup helmed by programmatic pioneer Brian O’Kelley is axing more of its staff,…

Anthropic’s first Super Bowl ad has become a flashpoint in the AI arms race, drawing a pointed response from OpenAI…

Telemundo is scoring big names for a big Super Bowl ad slot.Today, Telemundo and Peacock released a teaser for an…

It doesn’t matter whether you’re a Seahawks or Patriots fan; if you’re a Starbucks Rewards member on the Monday after…

THE AD: Anthropic’s Super Bowl debut, “A Time and a Place,” pushes back against the inclusion of ads in AI…

YouTube is courting sports fans over to its subscription streaming service offering ahead of Sunday’s Super Bowl LX game with…

At long last, the mystery has been solved.In January, culinary superstar Guy Fieri posted an unnerving video on his Instagram,…

Lay’s has two hot potatoes for the upcoming Super Bowl.Today, the company confirmed to ADWEEK that it will have two…

In its fourth consecutive Super Bowl ad, the “He Gets Us” campaign is taking aim at the capitalist dream of…

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes…

The numbers$113.8 billion—Alphabet’s Q4 revenue, up +18% year-over-year.$95.9 billion—Revenue generated by Google Services during the quarter, which includes Google Search,…

It didn’t start well. Even Brian Niccol would surely accept that the optics of his first few weeks at Starbucks back…