Browsing: Spotlight

As the U.S., Canada, and Mexico each gear up to host the 2026 FIFA World Cup, brands are getting ready…

I fear brands have flopped the World Cup before it’s even started.A World Cup hosted on U.S. soil is something…

The skip button doesn’t apply to Netflix ads.Around three and a half years after launching its ad business, Netflix is…

Amazon’s Prime Video advertisers can now automatically tailor their messaging based on the viewer’s previous exposure to a brand or…

First-time FIFA World Cup sponsor Dove Men+Care is making its soccer debut with a bang and a bass guitar.The brand…

It takes a lot more than Disney magic to put together a TV upfront event.Ahead of the Mouse House’s annual…

EVP, GM, or CMO—why pick one when you can be all three? In this episode of Marketing Vanguard, Keisha Taylor Starr,…

Top of the Ticker: In celebration of America’s 250th birthday, Fox News launched a new promo campaign series honoring the people,…

The final week of April saw NBC News’ Today and ABC News’ Good Morning America continue to battle it out…

NBC Nightly News with Tom Llamas and CBS Evening News with Tony Dokoupil will be happy with their individual performances…

The integration that lets advertisers layer Amazon’s shopping data onto Netflix inventory through the Amazon DSP will go live May…

This week has been another revolving door of hires and promotions at brands, filled with chief marketing officer (CMO) hires…

WPP shareholders have approved a proposal to pay CEO Cindy Rose a maximum of $14.8 million (£11.1 million) a year.The…

The New York Times reported a 31.6% year-over-year jump in digital advertising revenue for the first quarter of 2026, totaling…

The organization focused on diversity, equity, and inclusion (DEI) in advertising has unveiled an expanded slate of programming for 2026…

From Timothée Chalamet assembling his dream World Cup squad for Adidas to a 94-year-old mother stealing the show from a…