Browsing: Spotlight

This week has been another revolving door of hires and promotions at brands, from marketing reshuffles to high-profile appointments.We’re rounding up the…

The last three months of the year belonged to MS NOW (formerly MSNBC), as it was the only cable news…

The first full week of 2026 saw the three evening broadcasts start on an upswing for a variety of reasons.…

John Gentry, a longtime advertising executive and the chief executive officer of supply-side platform OpenX, died Wednesday evening after a…

OpenAI is finally ready to see if its users will trade their screen real estate for a free chat.The AI…

How does one keep a 100-year-old brand relevant in today’s turbulent marketing and consumer environment? The full picture reveals itself in…

Jimmy Donaldson, better known as YouTube creator MrBeast, tweeted in late December that he’d been “sitting on an amazing Super…

Bad Bunny and Apple Music want the whole world on the dance floor for the Super Bowl 60 Halftime Show.Today,…

What if the most powerful career advice is to stop listening to everyone else?In this episode of Adspeak by Adweek,…

During his decade-long hiatus, Dos Equis’ The Most Interesting Man in the World became decidedly uninteresting.Instead of winning lifetime achievement…

This week brought an eclectic mix of brand moves, from Lego’s stance on AI to Gordon Ramsay’s new gig for…

Netflix began planning its tarot-themed campaign to announce its 2026 slate early last year. Now, around nine months later, it…

A jury on Thursday found TV measurement firm EDO, co-founded by actor Ed Norton, liable for breaching its contract with…

Is it cute? Is it chaotic? Or something in between? Budweiser won’t say yet, but whatever creature is under its…

Higgsfield, an AI video startup positioning itself at the center of advertising’s shift toward synthetic media, has hired former Perplexity…

Gap is making a big push into original entertainment, hiring Pam Kaufman as executive vice president, chief entertainment officer, a…