Browsing: Spotlight

Marketing no longer runs on broadcast thinking. Modern brands win by behaving like participants in culture, not distributors of messages. In…

Squarespace is building suspense for its 12th appearance as a Super Bowl advertiser.The website building and hosting service revealed it…

If 2025 was the year brands began cautiously expressing their views on AI, 2026 is shaping up to be when…

This post was created in partnership with Zeta GlobalIdentity, intelligence, and superintelligent agents are redefining the marketing ecosystem.During a CES…

This post was created in partnership with CVS Media ExchangeEven in the digital age, in-store environments can be impactful and…

WHSmith has selected retail adtech firm In-Store Marketplace to power digital and audio ads throughout its network of more than…

This post was created in partnership with MolocoAre Google AI overviews wreaking havoc on your brand’s discovery strategy? How likely…

Executive turnover touched nearly every facet of the TV industry in 2025. From broadcast to cable to streaming, change was…

Seven Bucks Companies, the business founded by Dwayne Johnson and Dany Garcia, has hired former Unilever and SheaMoisture exec Cara…

This post was created in partnership with KantarThe question of whether a brand should remain consistent or innovate is as…

AI’s trial phase is over for both brands and agencies.After many pilots and proofs of concept, AI is starting to…

Anheuser-Busch has revealed its plans for Super Bowl 2026, with the largest U.S. brewer planning to feature three of its…

This is TVNewser’s basic cable network ranker and cable news report for the week of December 29, 2025.Buoyed by its…

This post was created in partnership with Monks and Leonardo.AiIf everyone can generate a masterpiece in seconds, the masterpiece itself…

Apple will use Google’s Gemini artificial intelligence models to power a new generation of Siri, the companies announced Monday, marking…

All right, guys: Buckle up.Mark Ritson is launching the ADWEEK MiniMBA in Marketing this April, a ten-week, MBA-level program designed…