Browsing: Spotlight

Many will have done a double take recently after seeing the words “Netflix”, “Warner,” and “deal” in a headline together.…

MS NOW, on Monday morning, announced that Peter Alexander is joining the news outlet as an anchor, chief national reporter,…

Calling all current and aspiring chief marketers: Your Tuesday-morning coffee (or workout, or meditation, or commute) has a new companion:…

Three frenetic days at Shoptalk in Las Vegas revealed tons of anxieties about the future of commerce—from uncertainty around what…

Financial services marketing is one of the hardest kinds of marketing to crack. But John Brockelman and his team at…

Top of the Ticker: The New York Times reports that Versant, the parent company of MS NOW and CNBC, is…

Today co-anchor Savannah Guthrie announced she will return to NBC News’ morning show on Monday, April 6.Guthrie revealed her return…

Bob Schmetterer, the former chairman and chief executive officer of Euro RSCG and a founding partner of Messner Vetere Berger…

Over the last few week, X eliminated over 20 nontechnical roles, and has laid off Angela Zepeda, the ad industry…

This week’s best ads span the personal and the political, the comic and the sincere.Pamela Anderson championed AI-free authenticity for…

WPP has appointed Guillaume Epstein as global head of commercial, a newly created role tied to the company’s broader push…

Meta arrived at this week’s IAB NewFronts with a familiar pitch: its platforms are where culture happens, AI is making…

There is fierce disagreement around how much generative AI models, which are changing the way that people find and discover…

Amid all the clichés and buzzwords repeated and posted across the IAB Mainstage on Wednesday, one keyword seemed to matter…

The main takeaway:In its first NewFronts event on Thursday, Uproxx TV made a play for TV ad dollars with CTV…

OpenAI is extending its ad pilot program beyond April, according to two agency executives briefed by the company—giving advertisers more…