Browsing: Spotlight

The automotive industry is changing quickly as technology reshapes how people move and interact with vehicles.In this episode of The…

The Seahawks and Patriots weren’t the only ones doing battle on Super Bowl Sunday. Advertisers across multiple categories also went…

Bad Bunny helped bring good ratings.Despite a relatively uneventful game, where the Seattle Seahawks defeated the New England Patriots by…

Amazon Expands Sports Ad Playbook Heading Into Upfront Inside Prime Video’s NBA studio.Prime Video Amazon believes advertisers will add a…

EXCLUSIVE: These Super Bowl Ads Won With AI, but Not Social Media Some Super Bowl 60 advertisers outperformed inside AI…

Pinterest’s Kate Hamill on Visual Search, AI, and the New Path to Purchase In this episode of Brave Commerce,…

CES, Davos, and the messaging in the Super Bowl ads this year made it clear: AI is no longer a…

Matthew McConaughey and other celebs were in Super Bowl commercials all night, all night, all night.ADWEEK previously reported that 62%…

AI has permeated every conversation since 2024, but CMOs have yet to use it to its full potential. In this episode…

Dentsu Wins i-Health’s Integrated Media and Creative Account i-Health owns a portfolio of consumer health brands including Culturelle probiotics, AZO…

As Super Bowl advertising becomes less about a single TV moment and more about real-time cultural participation, brands are increasingly…

Bad Bunny DID THAT. Se la rifo! Bad Bunny’s Super Bowl halftime show arrived at a moment when most cultural conversations…

ChatGPT Gets Ads: Omnicom, WPP, and Dentsu Line Up Brands for OpenAI Pilot OpenAI OpenAI officially rolled out ads in…

Super Bowl 60 brought the biggest tech players—some making their debut, like Anthropic—into the spotlight to pitch AI tools. Yet,…

Be it fashion trends or Top 40 hits, America usually takes 20-30 years to rediscover icons of its past and…

Four months before his Super Bowl halftime show, Bad Bunny playfully challenged viewers to brush up on their Spanish. And…