Browsing: Spotlight

In Raisin Bran’s Super Bowl 60 ad, Will Shat happens.More specifically, the cereal brand, which revealed its Big Game ad…

Cadillac F1 is looking to rev up some homegrown fans thanks to an upcoming Super Bowl ad.Today, Cadillac F1, a…

Hims & Hers is returning to the Super Bowl this year with what it describes as a “hard-hitting and unconventional”…

Toyota is advertising in Super Bowl LX with “Superhero Belt,” a quietly emotional, generational ad that finds meaning in everyday…

In our tech-powered world, technology marketers cannot afford to lose sight of client trust. And yet, they do. On this episode…

On a Wednesday afternoon in early January, Nikita Bier, X’s head of product, was sitting in a sprawling suite on…

After blaming a recent outage on a U.S. power failure at one of its data centers, TikTok told advertisers they…

After teasing its seventh Super Bowl appearance earlier this month, Oikos released the full version of its 2026 Big Game…

When a Coke mascot chooses Pepsi, it’s almost un-bearable.Today, Pepsi Zero Sugar unveiled its Super Bowl 60 commercial, “The Choice,”…

In 2025, Novartis created a stir during Super Bowl 59 by using Hailee Steinfeld and the female anatomy to draw attention…

Novo Nordisk, which produces GLP-1 appetite suppressant drugs Ozempic and Wegovy, is teasing its first Super Bowl ad featuring online…

We’ve partnered with industry icon Mark Ritson on the ADWEEK MiniMBA in Marketing, a program that helps you become the…

From Snake Plissken in Escape from New York to Jack Burton in Big Trouble in Little China, Kurt Russell has…

The U.K.’s top antitrust regulator, the Competition and Markets Authority (CMA), issued a critical ruling against Google on Wednesday, calling…

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes…

The numbers$58.1 billion: Meta’s Q4 2024 ad revenue, up 24% year-over-year. Overall revenue was $59.89 billion, also up 24% year-over-year.18%:…