Browsing: Spotlight

The Super Bowl is an advertiser’s biggest opportunity to reach a massive audience. But at roughly $267,000 per second, brands…

Ro and tennis legend Serena Williams are bringing the GLP-1 conversation to the Super Bowl.Ro, a direct-to-consumer healthcare business that…

Ben Stiller and Benson Boone are bringing a retro, over-the-top energy to Instacart’s 2026 Super Bowl ad.The grocery delivery app’s…

With the 2026 FIFA World Cup fast approaching, Coca-Cola is staking out its place on soccer’s biggest stage.The brand this…

Chanel’s teaser for its Métiers d’Art 2026 show doesn’t feel like an ad so much as a charming detour from…

Alex Mashrabov didn’t set out to build another AI company promising to revolutionize marketing. At Snap, a company popularly known…

Lay’s is betting its chips on the Big Game once again.Today, Lay’s released a teaser for its upcoming Super Bowl…

Having tapped major athletes, including Serena Williams, for its 2025 launch campaign, NikeSkims is putting Blankpink star Lisa en pointe…

VML is reshaping its North American leadership bench, naming Jason Xenopoulos CEO of its New York office while elevating longtime…

Google has elevated longtime exec Jitendra Kumar to oversee the tech giant’s relationship with critical mid-market agencies, ADWEEK has learned.Kumar…

Even if you’re not an NBA fan, you may have heard of the Kardashian Kurse: the fantastical yet consistent phenomenon…

Lady Gaga is lending her voice to Rocket and Redfin’s Super Bowl 60 campaign. The pop star appears in a…

Minneapolis’ agency community is no stranger to crisis. The Twin Cities have been repeatedly thrust into the national spotlight in…

Hellmann’s recently teased that it would be bringing a hot new mystery act dubbed Meal Diamond to Super Bowl 60.…

Academy Award-winning actress Emma Stone and director Yorgos Lanthimos are continuing their long-running creative collaboration, this time for Squarespace’s Super…

Bowen Yang trades Rockefeller Plaza for sun and sand in Ritz’s Super Bowl ad, one of his first major appearances…