Browsing: Spotlight

At a moment when AI-generated music is drawing lawsuits and protests from artists who say their work has been used…

TikTok is debuting two new ad offerings designed to help movie studios and streaming platforms transform buzz on TikTok into…

Macy’s has selected adtech company Pentaleap to facilitate its deal with Amazon Retail Ad Service. ADWEEK exclusively revealed the Macy’s-Amazon…

Independent creative agency Alto is expanding to Europe with a new office in Amsterdam, as it aims to deepen relationships…

Pinterest is continuing its transformation into a full-scale shopping hub with the addition of two key executives. Amazon’s former global…

For the seventh consecutive year, Oikos is returning to Super Bowl advertising—but this time with a notably different playbook.The Danone-owned…

Recorded on the sidelines of Brandweek, this episode of Adspeak by ADWEEK features Ryan Joe in conversation with AG1 CEO…

The numbers$72 billion — Netflix ups its merger acquisition of Warner Bros. Discovery to an all-cash offer, changing the previously…

Mention the brand Stanley 1913, and you might picture a young woman flaunting a colored or bedazzled water tumbler on…

For years, TikTok has treated its commerce ecosystem like a fortress—what happens in the app stays in the app. But…

Microsoft AI (MAI) has named Andréa Mallard as chief marketing officer (CMO).The exec, who left Pinterest in January after seven…

VIA Taps Matt O’Rourke as CCO After Yearlong Search Independent agency VIA has brought on Matt O’Rourke as chief creative…

The Super Bowl is associated with indulgent foods like chips, pizza, soda, and beer. It’s also a night to watch…

Financial services advertising usually looks similar: warm and fuzzy portrayals of life’s milestones—births, graduations, weddings, retirement parties—all made better because…

This week has been another revolving door of hires and promotions at brands, from marketing reshuffles to high-profile appointments.We’re rounding up the…

The last three months of the year belonged to MS NOW (formerly MSNBC), as it was the only cable news…