Browsing: Spotlight

The first week of February saw ABC World News Tonight with David Muir remain the most-watched evening newscast in total…

CMOs can drive business revenue—this is an established fact. But how can they do it better, bigger, and stronger in…

NBC News’ Today continues to be America’s No. 1 morning show in both total viewers and the Adults 25-54 demo…

This post was created in partnership with TatariThere’s a first time for everything—and for marketers, there may be no bigger…

This post was created in partnership with OctagonGlobal expansion is rapidly changing how sports leagues, particularly the NFL, operate and…

This post was created in partnership with ZappiLanding a spot in the Big Game involves much more than a single…

We’ve partnered with industry icon Mark Ritson on the ADWEEK MiniMBA in Marketing, a program that helps you become the…

For 15 minutes on Sunday, more than 130 million people were on the edge of their seats, watching Bad Bunny…

The automotive industry is changing quickly as technology reshapes how people move and interact with vehicles.In this episode of The…

The Seahawks and Patriots weren’t the only ones doing battle on Super Bowl Sunday. Advertisers across multiple categories also went…

Bad Bunny helped bring good ratings.Despite a relatively uneventful game, where the Seattle Seahawks defeated the New England Patriots by…

Amazon Expands Sports Ad Playbook Heading Into Upfront Inside Prime Video’s NBA studio.Prime Video Amazon believes advertisers will add a…

EXCLUSIVE: These Super Bowl Ads Won With AI, but Not Social Media Some Super Bowl 60 advertisers outperformed inside AI…

Pinterest’s Kate Hamill on Visual Search, AI, and the New Path to Purchase In this episode of Brave Commerce,…

CES, Davos, and the messaging in the Super Bowl ads this year made it clear: AI is no longer a…

Matthew McConaughey and other celebs were in Super Bowl commercials all night, all night, all night.ADWEEK previously reported that 62%…