Browsing: Spotlight

OpenAI is asking select advertisers to commit at least $200,000 as it rolls out beta ads on ChatGPT, the company…

Disney CEO Bob Iger has confided to his close associates that he plans to step down from the position before…

This week has been another revolving door of hires and promotions at brands, from chief marketing officer (CMO) appointments to marketing restructures.We’re…

In Dove’s Super Bowl 60 ad, girls march to their own beat. Literally. The beauty brand is returning to the…

NBCUniversal’s Super Bowl 60 winning streak continues.After mentioning it on a Puck podcast earlier this month, Mark Marshall, chairman, global…

It’s not a wedding without Bud Light in the Anheuser-Busch brand’s Super Bowl 60 commercial.The full 60-second ad, titled “Keg”…

In Raisin Bran’s Super Bowl 60 ad, Will Shat happens.More specifically, the cereal brand, which revealed its Big Game ad…

Cadillac F1 is looking to rev up some homegrown fans thanks to an upcoming Super Bowl ad.Today, Cadillac F1, a…

Hims & Hers is returning to the Super Bowl this year with what it describes as a “hard-hitting and unconventional”…

Toyota is advertising in Super Bowl LX with “Superhero Belt,” a quietly emotional, generational ad that finds meaning in everyday…

In our tech-powered world, technology marketers cannot afford to lose sight of client trust. And yet, they do. On this episode…

On a Wednesday afternoon in early January, Nikita Bier, X’s head of product, was sitting in a sprawling suite on…

After blaming a recent outage on a U.S. power failure at one of its data centers, TikTok told advertisers they…

After teasing its seventh Super Bowl appearance earlier this month, Oikos released the full version of its 2026 Big Game…

When a Coke mascot chooses Pepsi, it’s almost un-bearable.Today, Pepsi Zero Sugar unveiled its Super Bowl 60 commercial, “The Choice,”…

In 2025, Novartis created a stir during Super Bowl 59 by using Hailee Steinfeld and the female anatomy to draw attention…