Browsing: Spotlight

Gap has teamed up with Hailey Bieber to launch a denim capsule collection and campaign inspired by the ’90s, an…

Creating a brand that thrives in a rapidly evolving landscape requires a blend of original product design and a deep…

This is a true story: a new head of marketing at a large consumer goods company was showing a CEO…

What are the forces shaping the future of marketing? At Cannes Lions, ADWEEK executive editor Alison Weissbrot sat down with…

While most Americans are now comfortable with letting AI into their daily lives, many don’t think it’s useful enough to…

In this episode of Adspeak by ADWEEK, Jeremy Fain, co-founder and CEO of Cognitiv, explores how deep learning is reshaping…

A coalition of major book publishers and authors has filed a class action lawsuit against Google, alleging that the tech…

Paramount Skydance’s acquisition of Warner Bros. Discovery has, as expected, hit a snag after 12 states, including California and New…

Tick tock, ever felt against the clock? American watchmaker and luxury-lifestyle brand Shinola’s first-ever brand campaign subverts a typical date…

Independent holding company Meet the People has secured a foothold in the U.S. South with Tuesday’s acquisition of the LOOMIS…

The news organization Semafor, known in part for the distinct format of its written reporting, is now working to move…

Netflix and MLB are teaming up for their first Home Run Derby together on Monday in Philadelphia, and—from bejeweled trucks…

Did you know that various major watch parties in cities such as Los Angeles and Seattle during this year’s FIFA…

Penry Price, a longtime advertising industry executive who has held top posts at LinkedIn and Google, is joining the board…

This post was created in partnership with Amazon Ads and Tinuiti.Key Takeaways• Streaming TV can help brands tap into a…

Liquid I.V. is jumping into the Marvel Cinematic Universe.The Unilever-owned brand is capitalizing on the hype around the upcoming film…