Browsing: Spotlight

Over the last few week, X eliminated over 20 nontechnical roles, and has laid off Angela Zepeda, the ad industry…

This week’s best ads span the personal and the political, the comic and the sincere.Pamela Anderson championed AI-free authenticity for…

WPP has appointed Guillaume Epstein as global head of commercial, a newly created role tied to the company’s broader push…

Meta arrived at this week’s IAB NewFronts with a familiar pitch: its platforms are where culture happens, AI is making…

There is fierce disagreement around how much generative AI models, which are changing the way that people find and discover…

Amid all the clichés and buzzwords repeated and posted across the IAB Mainstage on Wednesday, one keyword seemed to matter…

The main takeaway:In its first NewFronts event on Thursday, Uproxx TV made a play for TV ad dollars with CTV…

OpenAI is extending its ad pilot program beyond April, according to two agency executives briefed by the company—giving advertisers more…

The total viewers race between NBC News’ Today and ABC News’ Good Morning America became even more competitive, as 25,000…

The relationship between Google and news publishers has historically been an uneasy one, as the early architecture of the web…

As AI puts pressure on the business model, agencies are scrambling to find new, sustainable ways to charge for their…

OpenAI pulled the plug on its viral video platform Sora earlier this week, less than a year after its splashy…

Twenty years ago, as I prepared to graduate with a degree in English, everyone asked me the same question: “What…

AI can do a lot of things, but it can’t manufacture realness. That’s the message from Pamela Anderson and Aerie…

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes…

Before marketers learn AI, or the language of the boardroom, or purpose, or storytelling, or any of the other things…