Coolfly Aura Review: More Angles, Fewer Advantages

Assembly was quick and tool-free, requiring only a handful of included knob screws. I also like that it included both fence- and pole-mounting options, the latter of which is critical for preventing squirrel damage.

ScreenshotCoolfly app via Kat Merck

Smart feeder companies continue to upgrade their cameras’ quality with each new model, but the general range still seems to be anywhere from 1080p photos and 2K video on the low end (as with the Birdfy Lite), all the way up to 32-MP photos and 4K video (as with Camojojo’s new Hibird Pro). The Aura falls somewhere in the middle of this range, with 4-MP photos and a respectable 2.5K Ultra HD video.

The camera’s 150-degree field of view is wider than that of a typical bird feeder camera, and it helps to capture all angles of what’s really the Aura’s signature feature—a wraparound perch with little platforms on the left and right sides, where you can position the camera upright (which shows pictures in a horizontal “landscape mode”) at the angle you prefer. If you want the camera to be on its side (vertical “portrait mode”), there’s a little adapter that connects to the back and screws into the platform. Do note, though, that despite some marketing photos showing the Aura with two cameras, it only comes with one camera, and when it’s on its side, it can only be mounted on the right side of the perch.

Portrait mode (the camera mounted on its side) allows for greater detail in photos, but it wasn’t always successful at capturing all the action, depending on where a bird stood. The biggest issue with this camera orientation, however, is that the app’s AI identification doesn’t work with it. I asked Coolfly if this was an error, but it turns out it’s how the camera was designed.

“To offer users ‘Limited Free AI’ without monthly subscription fees, our bird ID algorithm is hardcoded directly into the device’s hardware,” Coolfly’s rep told me. “Because this on-device neural network was trained exclusively on horizontal datasets, physically flipping the camera … disrupts the local algorithm’s spatial mapping.”

The solution? “If our users shoot vertically and spot an unknown bird, they can simply take a screenshot and send it to our in-app ChirpChat feature. Our interactive AI assistant will identify it perfectly from the image,” Coolfly’s rep said.

Though this step was cumbersome, it did correctly identify nearly all of the birds I proffered (as did the built-in AI ID). I liked seeing the birds slightly closer up with the side camera orientation, but it wasn’t a dramatic difference between the views. Certainly not dramatic enough to justify the hassle of losing the AI ID or of having to go out and fiddle with taking the camera on and off its little mount to switch modes. So for the majority of testing, I kept the camera in its default upright position.

Birds on Film

The Aura uses the Coolfly app, which isn’t as intuitive as some of the bigger brands’ apps, like Birdbuddy’s, but it was perfectly usable. There’s the ChirpChat, a bird search, and a Facebook-esque “social feed” where you can follow other Coolfly feeder users and see their posted videos and images. (Note that there were only about 10 users total at the time of my test.)

What I liked the most about the app was that it immediately IDs all the bird captures in the album with a little bird-head icon of that species. It helped me visually sort at a glance which visitors were new and noteworthy that day, and clicking the icon leads to an informational page on the bird, as well as a sound clip of the species’ typical call, so you can see if you’ve heard it around. What I liked the least, however, was the number of marketing push notifications the app would send, for sales and other irrelevant topics. It became so irritating, in fact, that I ended up turning off notifications altogether, which meant I was only aware of bird activity if I went into the app.