Meta launched a new app on Wednesday, called Instants, that integrates with existing Instagram accounts and allows users to send unedited, disappearing photos. Instants leans into the popularity of Instagram’s Stories feature and Close Friends lists, where users can selectively share images with a smaller audience.
Instants is available as a standalone app on iOS and Android in select countries, and it’s accessible through Instagram’s direct messaging tab.
The core of Instants, from its name to the bare-bones layout, is designed to evoke a sense of ephemerality. Yes, it’s a conceptual clone of Snapchat, with images that disappear after viewing, which can also be unsent before the person on the other end views them. (Instagram’s Stories feature, launched a decade ago, was also influenced by Snapchat.)
Unlike Snapchat, Instants is much more focused on capturing raw moments, like the once-viral BeReal app, and doesn’t allow any filters or retouching. That’s striking for the company that helped make sepia-toned filters, like Valencia, household names, and is hell-bent on adding generative AI to every other corner of its apps.
Courtesy of Meta
There’s one specific kind of raw image I fully believe adult users will be sharing with their Close Friends list through Instants: dick pics.
Instagram’s Close Friends feature, which arrived in 2018, earned a reputation as a way to share thirst traps. As a gay man living in San Francisco, I’m fully aware of what I’m going to see when someone adds me to their list and posts to Close Friends. No one’s posting full hog on main—that would be blocked by Meta—but there’s plenty of skin on display in those green bubbles.
Similar to Instagram, Instants is available to teenage users. Even so, content posted on either app may feel adult in nature. While Instagram’s community guidelines ban posting most kinds of nudity, with exceptions for sculptures and breastfeeding, in practice, the main feed on my Instagram is full of ass shots—nothing frontal. Images posted on Stories just to Close Friends lists, rather than being more publicly shared, often seem to avoid the stricter moderation rules. The Instants app is governed by the same guidelines as the main Instagram app.
ScreenshotCourtesy of Meta
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