The festival is also “tailor-made” for IAB members, Cohen said, thanks to its overlapping themes on AI, streaming, and the creator economy.
Growing the audience
After 30,000 unique visitors went to the festival’s website during the week of Cannes Lions, Mellis remains hopeful that Jupiter will meet its benchmark goal of 5,000 attendees, adding that, in his experience, most tickets are purchased in the final weeks leading up to an event. If all goes well, he wants the festival to be an annual mainstay.
Reflecting on his recent stay at Cannes Lions, Cohen said the festival’s “secret sauce” is serendipity. He hopes Jupiter Festival can cash in on the post-pandemic demand for in-person experiences.
“I do think that we’ve carved out a niche here that is underserved,” Cohen said. “We’re super excited about bringing another kind of festival to the industry, focused around the next generation of what content means.”
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