Browsing: Adtech

The Trade Desk’s Jeff Green was far and away the highest paid CEO among the top publicly traded adtech companies…

A new platform could help marketing leaders more easily compare the capabilities of potential partners, demo tools, and select the…

PayPal has its sights set on streaming as the next channel to grow its ad business.The payment platform’s advertising arm,…

Advertisers can now target Expedia Group’s audiences on a swath of publishers and platforms following a deal between the travel…

Apple on Tuesday announced that it will begin to allow advertisers to target customers on Apple Maps, starting in the…

This post was created in partnership with Google Ad Manager.Live sports have always been an important way for marketers to…

X is testing a new ad format that inserts a recommendation directly underneath a post that references the company or…

Social network X on Monday announced the introduction of a new “Paid Partnership” label that creators can apply to their…

Following last year’s trend of showcasing AI in multimillion-dollar ad spots, the 2026 Super Bowl advertisements took it a step…

Reddit is gearing up for more M&A, the company told analysts on its fourth-quarter earnings call on Thursday. Reddit CFO…

Following last year’s trend of showcasing AI in multimillion-dollar ad spots, the 2026 Super Bowl advertisements took it a step…

John Gentry, a longtime advertising executive and the chief executive officer of supply-side platform OpenX, died Wednesday evening after a…

The Mouse House is getting some adtech upgrades, with Disney revealing several updates during its annual Tech and Data Showcase…