PayPal has its sights set on streaming as the next channel to grow its ad business.
The payment platform’s advertising arm, PayPal Ads, is rolling out a new product aimed at helping marketers better target and measure streaming and open web ads using its transaction data.
Curated Ads uses PayPal’s transaction graph of sales data to create audiences that advertisers can target through direct partnerships with Warner Bros. Discovery, Spectrum Reach, and Tubi. PayPal’s audience data is combined with the publishers’ audience to fine tune an advertisers’ targeting. PayPal then measures how many sales an ad drove by matching ad impressions with its own verified data from consumers who purchased a product advertised using PayPal.
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