Browsing: Advertising/Marketing

Advertisers can now target Walmart shoppers on YouTube and see when those ads lead to sales, thanks to a new…

What do New York Mets shortstop Francisco Lindor, San Diego Padres pitcher Mason Miller, MVP and Los Angeles Dodgers outfielder…

Canadian intimates and apparel brand Knix, known for body-positive and taboo-breaking marketing around period underwear, has a new chief marketing…

Priyanka Chopra Jonas has been a brand ambassador since age 18. But her latest deal might be the biggest coup…

Creativity has always required bravery, but perhaps never more than in this moment of profound change and realignment. Striding into the…

Walmart shoppers can now add Subway sandwiches to their delivery orders in locations where the sandwich chain has a shop…

In this episode of Adspeak by ADWEEK, host Madeline Nelson sits down with Wyclef Jean and Jaeson Ma for a…

How do you make a brand that’s perceived as “uncool” a cultural moment? Terence Reilly, recently elevated from CMO to Chief…

How Blueland Reinvented Its Packaging for the Retail Aisle Sarah Paiji Yoo co-founded the brand in 2019.Blueland …

Microsoft chief consumer marketing officer Yusuf Mehdi, whose tenure with the company reaches back to the era of desktops and…

The power of word-of-mouth and referral-based marketing takes on a whole new meaning in this episode of Marketing Vanguard. Tune…

Walmart’s Ad Growth Holds Steady, up 37% in Q1 Higher-than-expected tax refunds offered a tailwind to sales.Scott Olson/Getty…

In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter speak with Jim Lecinski, the marketer behind the Zero…

The technology we wear is becoming less about the device itself and more about the wisdom it can unlock from…

In this episode of Marketing Vanguard, Lauren Weinberg, CMO of Supergoop! and veteran CMO at Square, Intuit and Peloton, reveals…

This is the second in a two-part series on what separates CMOs who advance from those who stall. Read the…