Browsing: Advertising/Marketing

Stratacache, a company that sells in-store digital screens to retailers, is liquidating the U.K. arm of its business. The process…

The quick summary:For its third annual upfront presentation on May 11, Amazon drew hundreds of ad execs, agency representatives, and…

In this solo episode of Adspeak by ADWEEK, Viral Nation’s Richelle Batuigas challenges one of marketing’s biggest assumptions: that likes,…

The numbers$1 billion: How much media spend flowed through Criteo‘s performance and retail media businesses during the first quarter of…

OpenAI Opens ChatGPT Ads to Self-Service Platform As part of the announcement, advertisers can now buy ads on…

Three-year-old energy drink brand Neutonic has raised $6 million to fund an expansion across the U.S., U.K., and other international…

In this episode of Adspeak by ADWEEK, executive editor Alison Weissbrot moderates a panel of industry leaders redefining modern commerce. Our…

Measuring the efficacy of ad spend continues to be one of the thorniest issues marketers face, and the frustrations bubbled…

If most of the C-suite is paid based on growth of the company—and the CMO is supposedly the executive most…

Netflix’s Running Point is adding some more members to its team.Recognizing that brand partnerships have long been part of the…

The retail giant is launching a new marketplace called Connect Select that makes streaming TV ads available to buy through…

Sam’s Club is opening up more ways for advertisers to get in front of its shoppers.The retailer is selling in-store…

Your favorite reality stars are converging at Hulu’s Get Real House for a second year, and this time, brands will…

In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter speak with Britt West, chief commercial officer at Gallo,…

How can you sell water in a can successfully, without making it a gimmick? In this live episode of Marketing Vanguard…

Brands are rethinking the traditional social media playbook, trading reach for credibility as they look to crack Reddit.The shift comes…