Browsing: Advertising/Marketing

The main takeaway:On Monday, LG Ad Solutions and LG Electronics touted new ad capabilities for brands and content exclusives during…

The NCAA Women’s Basketball Tournament is putting up big numbers.Ahead of the first round of the women’s tournament on Friday,…

The professional world is rapidly changing, and marketers must adapt to stay relevant. But according to a new survey from global…

There’s an old story about a New York City adman who wrote a catchy slogan for the Muscatine Steam Laundry:…

Retail media is moving into a rocky adolescence. The sector has recently seen a flurry of mergers, acquisitions, and consolidation…

Fifteen years ago, McDonald’s delivered Burger King a gut punch in the form of a commercial. It featured a little…

Staying authentic and mission-driven while scaling aggressively may be the toughest problem in marketing to solve. But Sarah Leinberger, VP…

DoorDash chief marketer Kofi Amoo-Gottfried will step down in May after seven years in the role, the company confirmed to…

Key Takeaways: The Big Game is still as important as ever, but real results are measured after the game ends.…

In recent years, news has never been more in demand—or more misunderstood by advertisers. As the war with Iran escalates…

The numbers13: Consecutive quarters in which Target has reported flat or declining sales. New CEO Michael Fiddelke promised a return…

Criteo will sell chatbot ads, thanks to a new partnership with OpenAI.ChatGPT’s parent company announced in January that it would…

Baby registry site Babylist is revamping its advertising business that allows marketers to reach parents.The company has selected commerce media…

2026 Super Bowl ads reflected more racial diversity than last year, but celebrity talent in the ads was still primarily…

Years before Taylor Swift attended that first storied NFL game in Kansas City in 2023, female viewership of the game…

In a year when brands are shelling out $10 million for 30-second Super Bowl ads, the real key to winning…