Browsing: Advertising/Marketing

Creators are increasingly becoming a bigger part of brands’ game plans for sports, but when it comes to connecting with…

Three frenetic days at Shoptalk in Las Vegas revealed tons of anxieties about the future of commerce—from uncertainty around what…

Amid all the clichés and buzzwords repeated and posted across the IAB Mainstage on Wednesday, one keyword seemed to matter…

Meta has announced a slate of new retail media and creator-focused tools at Shoptalk, aimed at scooping up more ad…

The main takeaway:New interactive ad features and strategic partnerships with Amazon, InMarket, and Kochava were the key announcements during Tubi’s…

The main takeaway:On Monday, LG Ad Solutions and LG Electronics touted new ad capabilities for brands and content exclusives during…

The NCAA Women’s Basketball Tournament is putting up big numbers.Ahead of the first round of the women’s tournament on Friday,…

The professional world is rapidly changing, and marketers must adapt to stay relevant. But according to a new survey from global…

There’s an old story about a New York City adman who wrote a catchy slogan for the Muscatine Steam Laundry:…

Retail media is moving into a rocky adolescence. The sector has recently seen a flurry of mergers, acquisitions, and consolidation…

Fifteen years ago, McDonald’s delivered Burger King a gut punch in the form of a commercial. It featured a little…

Staying authentic and mission-driven while scaling aggressively may be the toughest problem in marketing to solve. But Sarah Leinberger, VP…

DoorDash chief marketer Kofi Amoo-Gottfried will step down in May after seven years in the role, the company confirmed to…

Key Takeaways: The Big Game is still as important as ever, but real results are measured after the game ends.…

In recent years, news has never been more in demand—or more misunderstood by advertisers. As the war with Iran escalates…

The numbers13: Consecutive quarters in which Target has reported flat or declining sales. New CEO Michael Fiddelke promised a return…