Browsing: Amazon News

The numbers$76 billion: Amazon’s 12-month advertising revenue, up 26% year-over-year.$200.6 billion: Second quarter net sales, up 20% year-over-year.$42.2 billion: AWS…

Amazon and Walmart already dominate retail media spending, and both have gotten into streaming TV to grab ad budgets bigger…

Retailers’ latest test is figuring out if creative services can boost their advertising businesses.A few years into the retail media…

Both Walmart and Amazon made aggressive moves in June that show where their priorities are headed.Walmart has consolidated its ad…

Amazon’s souped-up Alexa is ripe for brands.Amazon recently debuted Alexa for Shopping, combining its Rufus AI assistant with Alexa+, Amazon’s…

Agencies are eyeing small retail media acquisitions to build scale and expertise in the growing space, sparking a quiet trickle…

Amazon has reversed plans to charge third-party adtech vendors for API calls, eliciting a chorus of cheers from Amazon-focused developers…

The quick summary:For its third annual upfront presentation on May 11, Amazon drew hundreds of ad execs, agency representatives, and…

Amazon’s Prime Video advertisers can now automatically tailor their messaging based on the viewer’s previous exposure to a brand or…

Chris Hemsworth can think of many ways AI can go off the rails within his home.In Amazon’s 60-second Super Bowl…

The numbers$213.4 billion: Net sales in the fourth quarter, increasing 12% year-over-year excluding changes in foreign exchange rates.$21.3 billion: How…