Browsing: Brand

Emma Grede is a serial entrepreneur, a podcaster, the founding partner of Kim Kardashian’s Skims, and now, an author. Her…

Crisis communications authority Molly McPherson has been called in to handle no shortage of corporate fiascos. But while the brands…

Advertising giants WPP, Publicis, and Dentsu on Wednesday agreed to an order from the U.S. Federal Trade Commission and a…

In this episode of Adspeak by ADWEEK, senior media reporter Mark Stenberg speaks with David Lafitte, president and CEO at…

On a drizzly Tuesday in September 2019, Skims co-founder Emma Grede was camped on the floor of Heathrow Airport, balancing…

Brand entertainment, or brands creating original content that can sit alongside Hollywood movies and TV shows, was once a marketer’s…

When April 1 rolls around, trust no one—especially not the brands in your feed. April Fools’ Day has become an annual…

Chuck Norris, the martial-arts meister turned actor—and, later in life, entrepreneur and ambassador for brands from Toyota to Glock—died on…

The white smoke has risen from the Playboy Mansion.On Tuesday, the iconic publisher appointed media veteran Phillip Picardi as its…

There’s an old story about a New York City adman who wrote a catchy slogan for the Muscatine Steam Laundry:…

This week on Adspeak by ADWEEK, host Will Lee sits down with Jeff Greenspoon, CEO of the Americas at Kantar,…

The best marketers build from the fundamentals up. Learn how The ADWEEK MiniMBA in Marketing gives you the structure and…

In a new 44-slide pitch deck, obtained exclusively by ADWEEK, X is once again pitching itself as a highly safe…

In this episode of Marketing Vanguard, live from the 2026 World Economic Forum in Davos, Nic Brandenberger, CMO of Mammut,…

The world is pretty heavy right now, and LinkedIn knows it. So the platform is taking a different approach: it’s…

Much has changed for Jenny Wang, the founder who’s bringing “Clueless” fashion tech to life.  Last year, her company, Alta,…