Browsing: Brand

Netflix’s Running Point is adding some more members to its team.Recognizing that brand partnerships have long been part of the…

Surely a legacy brand like Crayola has done all it could to grow, right? Wrong. In this episode of the Marketing…

In this week’s episode of Adspeak by ADWEEK, Dana Paolucci, head of engagement marketing at Unilever’s Dove, joins Raven Walker,…

This post was created in partnership with Inmar MediaCreator-led social content can add authenticity and reduce friction to keep audiences…

Every brand needs an enemy. A competitor you choose to benchmark against and beat. Not every rival in the market. Not…

While the performances at Coachella are the main draw, the brand activations have become just as compelling over the years. This…

This post was created in partnership with RespondologyAI is changing how brands interact on social media. Increasingly, the real action…

Under Complex, Family Style has expanded from a single Los Angeles event into a seven-festival global circuit. Now, the brand…

Elias Weiss Friedman started The Dogist Instagram account in 2013 to photograph dogs on the streets of New York as…

Emma Grede is a serial entrepreneur, a podcaster, the founding partner of Kim Kardashian’s Skims, and now, an author. Her…

Crisis communications authority Molly McPherson has been called in to handle no shortage of corporate fiascos. But while the brands…

Advertising giants WPP, Publicis, and Dentsu on Wednesday agreed to an order from the U.S. Federal Trade Commission and a…

In this episode of Adspeak by ADWEEK, senior media reporter Mark Stenberg speaks with David Lafitte, president and CEO at…

On a drizzly Tuesday in September 2019, Skims co-founder Emma Grede was camped on the floor of Heathrow Airport, balancing…

Brand entertainment, or brands creating original content that can sit alongside Hollywood movies and TV shows, was once a marketer’s…

When April 1 rolls around, trust no one—especially not the brands in your feed. April Fools’ Day has become an annual…