Browsing: Branding

Men’s grooming brand Manscape had a problem. It was really good at balls humor—but not much else. And as the…

Amazon’s Prime Video heads into the postseason with momentum after completing its inaugural season as an NBA media partner. Now, the…

With pop star Dua Lipa in the spotlight, Nespresso just unveiled a fresh creative direction designed to win over a…

You might remember dating site Ashley Madison from its highly publicized 2015 data breach, in which hacker group The Impact…

Iconic brands from Starbucks to Nike to Burberry have dusted off their origin stories, recentering on their founding purpose and…

My father spent 39 years at Nestlé, and often described the food business as one of the most operationally-demanding areas…

Big companies always have a pecking order First the CEO. Then CFO—who often eventually becomes CEO. This conveyor belt of corporate…

Creators are increasingly becoming a bigger part of brands’ game plans for sports, but when it comes to connecting with…

Amid all the clichés and buzzwords repeated and posted across the IAB Mainstage on Wednesday, one keyword seemed to matter…

After over 25 years in marketing, I learned that many targeting decisions aren’t driven by sound commercial logic.They are driven…

In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter speak with Amy Luke Busker, chief commercial officer at…

The main takeaway:New interactive ad features and strategic partnerships with Amazon, InMarket, and Kochava were the key announcements during Tubi’s…

The main takeaway:On Monday, LG Ad Solutions and LG Electronics touted new ad capabilities for brands and content exclusives during…

Financial planning firm Quicken sits in a competitive category of companies that have long relied on search to find new…

Wine was a gatekept category, suffering from the dreaded perception of being boring. That is until canned wine company Archer…

On February 3, McDonald’s CEO Chris Kempczinski posted a video on Instagram where he held up the chain’s new Big…