Browsing: Branding

Bose has three new speakers to spice up your home listening. The company’s new “Lifestyle Collection”—designed with a snazzy fabric-wrapped…

Toby Treyer-Evans & Laurie HowellFounders & CCOs, Isle of AnyChat IRL: Treyer-Evans and Howell were the power players behind ChatGPT’s…

Adam SelmanEVP & CCO, Victoria’s SecretNew gig: The designer behind some of the most iconic world tour looks worn by…

In 2011, visitors to Las Vegas were treated to a colorful bit of marketing: a panel truck converted into a…

Retail media spend is projected to hit nearly $70 billion this year, according to Emarketer. But the high-growth industry still…

Three-year-old energy drink brand Neutonic has raised $6 million to fund an expansion across the U.S., U.K., and other international…

Mastercard processes around 150 billion transactions a year, which puts the brand in a rare position: It can see where…

Netflix’s Running Point is adding some more members to its team.Recognizing that brand partnerships have long been part of the…

Your favorite reality stars are converging at Hulu’s Get Real House for a second year, and this time, brands will…

Tim Cook was never going to be Steve Jobs. No one, possibly not even Jobs himself, could ever live up to…

Every brand needs an enemy. A competitor you choose to benchmark against and beat. Not every rival in the market. Not…

Men’s grooming brand Manscape had a problem. It was really good at balls humor—but not much else. And as the…

Amazon’s Prime Video heads into the postseason with momentum after completing its inaugural season as an NBA media partner. Now, the…

With pop star Dua Lipa in the spotlight, Nespresso just unveiled a fresh creative direction designed to win over a…

You might remember dating site Ashley Madison from its highly publicized 2015 data breach, in which hacker group The Impact…

Iconic brands from Starbucks to Nike to Burberry have dusted off their origin stories, recentering on their founding purpose and…