Browsing: Branding

This week on Adspeak by ADWEEK, host Will Lee sits down with Jeff Greenspoon, CEO of the Americas at Kantar,…

The more AI evolves, the more apparent it becomes that marketing is not just susceptible, it is peculiarly vulnerable to…

The best marketers build from the fundamentals up. Learn how The ADWEEK MiniMBA in Marketing gives you the structure and…

Fifteen years ago, McDonald’s delivered Burger King a gut punch in the form of a commercial. It featured a little…

Staying authentic and mission-driven while scaling aggressively may be the toughest problem in marketing to solve. But Sarah Leinberger, VP…

It started so well. Last month, McDonald’s CEO Chris Kempczinski posted a video of his first chance to try the…

In this episode of Marketing Vanguard, live from the 2026 World Economic Forum in Davos, Nic Brandenberger, CMO of Mammut,…

Saucony wants to show that while running is largely an individual sport, there’s community in the activity, too.The brand’s new…

Cathay Home is hardly a household name. The New York-based textile distributor has been shifting bedding through Target, Nordstrom and…

OpenAI will not use the name “io” for its forthcoming line of AI hardware devices, according to a Monday court…

Dunkin’ stuffed Ben Affleck, Jason Alexander, and Jennifer Aniston in its ’90s sitcom ad. Grubhub tapped George Clooney to talk…

Starting today, NBC’s sports division is embarking on what it is calling Legendary February, a more-than-two-week stretch featuring marquee events,…

There are a lot of ways to measure Super Bowl Ads, but perhaps the most interesting way is to gauge…

It didn’t start well. Even Brian Niccol would surely accept that the optics of his first few weeks at Starbucks back…

Before the heavy-hitting action on the gridiron kicks off this Sunday night, pet lovers can warm up with some paw-sitively…

We’ve partnered with industry icon Mark Ritson on the ADWEEK MiniMBA in Marketing, a program that helps you become the…