Spotlight OpenAI Needs Two CMOs Because It Has a Problem Marketing Can’t SolveBy adminJune 2, 20260 Here is a marketing riddle: Take one of the best B2B brand builders alive, give him a big title, a…
Spotlight How CMOs Should Actually Think About ROIBy adminMay 14, 20260 This is the second in a two-part series on what separates CMOs who advance from those who stall. Read the…
Spotlight 5 Things CEO-Ready CMOs Know That Others Don’tBy adminMay 5, 20260 There is a good case for more CMOs becoming CEOs.And yet, relatively few make that leap. Some do not even…
Spotlight Code and Theory’s New President Will Help CMOs Navigate AI ComplexityBy adminApril 22, 20260 As AI accelerates, agencies face the dual challenge of rethinking their own models while guiding their clients through transformation. Code…
Spotlight AI Is Giving CMOs Their Power Back With Sumit Virmani of InfosysBy adminFebruary 17, 20260 More than ever before, CMOs belong in the C-suite. Sumit Virmani, CMO of Infosys, has a strong case to back…
Spotlight At Davos, Trust Is a Performance Metric and CMOs Are the OwnersBy adminJanuary 27, 20260 You’d be forgiven for mistaking The Promenade in Davos, Switzerland for Fifth Avenue at Christmastime.Along the Promenade — a swiftly…
