As AI accelerates, agencies face the dual challenge of rethinking their own models while guiding their clients through transformation. Code and Theory is putting new leadership in place to lead the agency through this shift, appointing former VML chief client officer JJ Schmuckler as president.
Michael Treff, CEO of Code and Theory, said that as agencies navigate the “wild ride” of AI, the model of simply providing services is ending. “I fundamentally believe that the future is a combination of technology, software, and services,” he told ADWEEK.
The Stagwell-owned digital transformation network has spent the past few years “reinventing” itself by building out its tech stack and bringing new AI products to market.
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