Browsing: Cup

Lionel Messi is a busy man. While his left foot has been preoccupied securing Inter Miami trophies and preparing to…

The push to do so through chemical means is a response to the shortcomings of other strategies they’ve tried. Traditional…

As the official nutrition partner of U.S. Soccer, Chobani has a massive stage at the FIFA World Cup 2026 to…

With the start of the FIFA World Cup 2026 only three weeks away, Fox Sports is ready for the challenge.The…

$50 Million Sponsorships, Sky-High CPMs: Welcome to the 2026 World Cup U.S. men’s soccer head coach Mauricio Pochettino…

Nike is taking a different approach to this summer’s FIFA World Cup 2026.Ahead of the tournament’s kickoff on June 11,…

To stand out amid the World Cup ad rush, Visa is going beyond sponsorship and logo visibility, inviting fans to…

The quick summary:At its television upfront on Monday, Fox kept its pitch tight and on-message: The television ecosystem might be…

I fear brands have flopped the World Cup before it’s even started.A World Cup hosted on U.S. soil is something…

First-time FIFA World Cup sponsor Dove Men+Care is making its soccer debut with a bang and a bass guitar.The brand…

Timothée Chalamet’s most recent role is no longer table tennis legend Marty Mauser. In his latest gig, Chalamet plays himself…

Telemundo is hitting its goals as it heads into the upfront.The NBCUniversal-owned Spanish-language network is ready to showcase its wares…

When soccer fans watch the FIFA World Cup this year, Budweiser wants them to let everything—emotions, memories, team spirit, and,…

Ahead of the World Cup, Powerade wants to remind athletes of all levels, from professionals to everyday players, that success…

This July, the soccer media brand Footballco will host a two-week activation in Brooklyn tied to the final weeks of…

The FIFA World Cup is Coca-Cola’s biggest stage. The brand has had stadium advertising at every World Cup since 1950.…