Browsing: Data & Insights

Research firm Kantar has hired Martina Suess Cromer as svp of North America marketing and head of global brand and…

Customer data platform Hightouch has developed a new tool that allows advertisers bypass third-party identity providers to directly confirm which…

As AI puts pressure on agency commercial models, 25% have exclusively shifted to fixed-fee pricing, with 63% reporting they are…

With 24 years at top communications shops like Weber Shandwick and Edelman under his belt, Jim O’Leary has learned the…

Chief executives (CEOs) are more aligned with their chief marketing officers (CMOs) than ever. But that isn’t translating into how…

This post was created in partnership with Sprout SocialBrands have more data than ever, but most of it remains untapped.…

There is fierce disagreement around how much generative AI models, which are changing the way that people find and discover…

The main takeawayYahoo used its 2026 NewFronts event to position itself as an AI-first media and advertising platform and unveiled…

The professional world is rapidly changing, and marketers must adapt to stay relevant. But according to a new survey from global…

There’s an old story about a New York City adman who wrote a catchy slogan for the Muscatine Steam Laundry:…

A new study examining pay in the U.S. advertising industry finds that women are still earning less than their male…

The rise of low-quality AI-generated online content, colloquially known as “AI slop,” has sparked backlash among many consumers. Some brands…

Data collaboration platform LiveRamp is now enabling customers to integrate their AI agents of choice. LiveRamp customers—including major ad agencies, big…

Artificial intelligence isn’t eliminating marketing jobs at scale, but it is changing what those jobs demand.According to proprietary data prepared…

Every Super Bowl Ad Ranked by EDO’s TV Outcomes EDO’s TV Outcomes Score measures the impact of every Super Bowl…