Browsing: Data & Insights

There is fierce disagreement around how much generative AI models, which are changing the way that people find and discover…

The main takeawayYahoo used its 2026 NewFronts event to position itself as an AI-first media and advertising platform and unveiled…

The professional world is rapidly changing, and marketers must adapt to stay relevant. But according to a new survey from global…

There’s an old story about a New York City adman who wrote a catchy slogan for the Muscatine Steam Laundry:…

A new study examining pay in the U.S. advertising industry finds that women are still earning less than their male…

The rise of low-quality AI-generated online content, colloquially known as “AI slop,” has sparked backlash among many consumers. Some brands…

Data collaboration platform LiveRamp is now enabling customers to integrate their AI agents of choice. LiveRamp customers—including major ad agencies, big…

Artificial intelligence isn’t eliminating marketing jobs at scale, but it is changing what those jobs demand.According to proprietary data prepared…

Every Super Bowl Ad Ranked by EDO’s TV Outcomes EDO’s TV Outcomes Score measures the impact of every Super Bowl…