Every Super Bowl Ad Ranked by EDO’s TV Outcomes
EDO’s TV Outcomes Score measures the impact of every Super Bowl LX ad on the immediate consumer engagements most predictive of future sales. The TV Outcomes Score for each airing is indexed so that the median-performing Super Bowl ad is scored at 100. Thus, a TV Outcomes Score of 342 indicates that brand’s ad had 342% as much engagement vs. the median spot during Super Bowl LX. By granularly measuring these proven, investment-grade ad engagement signals, the TV Outcomes Score shows which Super Bowl ads were most effective at driving consumers closer to purchase — based on outcomes, not opinions.
The Best Of the Best
EDO Outcome Score
#1
ai.com
ai.com, a new AI platform founded by Crypto.com founder and CEO Kris Marszalek, is on the horizon.
AI FOCUS BIG GAME DEBUT
#2
Universal Pictures
Illumination teases its latest minions adventure, “Minions & Monsters.”
NEW PRODUCT
#3
Lay’s
Lay’s promises free chips for the first 100,000 fans who scan its QR code.
NFL SPONSOR
#4
Netflix
Brad Pitt and Timothy Olyphant star in “The Adventures of Cliff Booth,” coming soon to Netflix.
NEEDLE DROP CELEB NEW PRODUCT
#5
Dunkin’
Tom Brady, Ben Affleck, and a slew of 90s sitcom stars (including Jennifer Aniston) shine in “Good Will Dunkin’.”
WTF HUMOR CELEB
All the Rest
#6
Cadillac
NEW PRODUCT
“The mission begins.” Cadillac unveils the new car for its debut season in Formula 1.
#7
Budweiser
NEEDLE DROP
Set to Lynyrd Skynyrd’s “Free Bird,” a bald eagle spreads its wings after befriending a Budweiser Clydesdale.
#8
Invest America
COMMUNITY NEW PRODUCT
Advocacy group Invest America promotes a new policy aiming to give each American child an investment account.
#9
Netflix
NEEDLE DROP CELEB NEW PRODUCT
Brad Pitt and Timothy Olyphant star in “The Adventures of Cliff Booth,” coming soon to Netflix.
#10
Wegovy
HEALTH WTF HUMOR CELEB
Kenan Thompson, DJ Khaled, and other celebs spread the word that Novo Nordisk’s Wegovy is now available as a pill.
#11
Paramount Pictures
NEW PRODUCT
Fear hits home. Paramount’s Scream 7 comes to theaters Feb. 27.
#12
Claude
AI FOCUS NEEDLE DROP WTF HUMOR BIG GAME DEBUT
Can’t afford a personal trainer? Claude’s got you covered, ad-free.
#13
Claude
AI FOCUS NEEDLE DROP WOMEN-LED WTF HUMOR BIG GAME DEBUT
Claude skewers ChatGPT with a therapist who “cures” her patient’s mommy issues with an online dating ad.
#14
Salesforce
AI FOCUS CELEB
Salesforce and MrBeast promote Slackbot AI by sending viewers on a $1 million scavenger hunt for a hidden code.
#15
Levi’s
NEEDLE DROP CELEB
Levi’s spotlights the backsides of Doechii, Questlove, Rosé, and SGA. Set to James Brown’s “Get Up Offa That Thing.”
#16
Genspark
AI FOCUS CELEB BIG GAME DEBUT
AI platform Genspark works so you don’t have to.
#17
T-Mobile
NEEDLE DROP CELEB
The Backstreet Boys, Druski, and MGK star for T-Mobile, set to a parody of “I Want It That Way.”
#18
Peacock
Keke Palmer stars in Peacock’s new series, “The Burbs.”
#19
Hims & Hers
HEALTH WOMEN-LED CELEB
According to Hims & Hers, you don’t have to be rich to access top-notch healthcare.
#20
Meta
AI FOCUS CONTEXTUAL NEEDLE DROP CELEB
Marshawn Lynch, iShowSpeed, Sky Brown, and Kate Courtney show off their Oakley Meta AI glasses in a high-octane ad.
#21
Liquid Death
WTF HUMOR
Liquid Death guarantees that its new energy drinks won’t make your head explode.
#22
Universal Parks & Resorts
COMMUNITY CONTEXTUAL
A boy chafes at being the little brother in a sibling rivalry – until a ride at Universal Orlando turns the tables.
#23
Boehringer Ingelheim
WOMEN-LED CELEB BIG GAME DEBUT
Octavia Spencer and Sofía Vergara urge viewers to get tested for kidney damage, on behalf of Boehringer Ingelheim.
#24
Codex
AI FOCUS
OpenAI spreads the word that “you can just build things” with its Codex coding agent.
#25
Toyota
COMMUNITY NFL SPONSOR
From the car seat to the driver’s seat, a boy’s life comes full circle in Toyota’s heartfelt Big Game ad.
#26
Pringles
HEALTH WOMEN-LED WTF HUMOR CELEB
Sabrina Carpenter builds her dream man out of Pringles.
#27
State Farm
NEEDLE DROP WTF HUMOR CELEB
Danny McBride and Keegan-Michael Key urge Hailee Steinfeld to stop “Livin’ On A Prayer” and get State Farm instead.
#28
Oakley
AI FOCUS CONTEXTUAL NEEDLE DROP CELEB
Marshawn Lynch, iShowSpeed, Sky Brown, and Kate Courtney show off their Oakley Meta AI glasses in a high-octane ad.
#29
Base44
AI FOCUS WOMEN-LED BIG GAME DEBUT NEW PRODUCT
With AI coding platform Base44, you can build an app for almost anything.
#30
YouTube TV
CONTEXTUAL WTF HUMOR CELEB
Jason and Kylie Kelce “don’t settle for meh” – that’s why they use YouTube TV.
#31
Redfin
COMMUNITY NEEDLE DROP WOMEN-LED CELEB BIG GAME DEBUT
Neighbors come together after a storm in this ad for Redfin, scored to a Lady Gaga cover of a Mr. Rogers song.
#32
Universal Pictures
NEW PRODUCT
Toad and Yoshi star in a teaser for “The Super Mario Galaxy Movie,” coming soon from Universal Pictures.
#33
Xfinity
NEEDLE DROP BIG GAME DEBUT CELEB
Xfinity helps Jurassic Park’s servers get back online in an ad featuring Jeff Goldblum, Sam Neill, and Laura Dern.
#34
Lay’s
COMMUNITY NEEDLE DROP WOMEN-LED NFL SPONSOR
Lay’s spotlights its potato farmers in the sentimental story of a father handing his daughter the keys to the farm.
#35
Volkswagen
COMMUNITY NEEDLE DROP
Volkswagen asks viewers to grab life by the steering wheel. Drivers wanted.
#36
Michelob Ultra
NEEDLE DROP CELEB NEW PRODUCT
Kurt Russell hits the slopes for Michelob Ultra, featuring Winter Olympian Chloe Kim and ex-hockey star T.J. Oshie.
#37
Genspark
AI FOCUS CELEB BIG GAME DEBUT
AI platform Genspark works so you don’t have to.
#38
Meta
AI FOCUS CONTEXTUAL CELEB
Spike Lee joins a star-studded cast in Part 2 of a joint Super Bowl promotion for Oakley Meta AI glasses.
#39
MAHA Council
HEALTH CELEB
Mike Tyson asks Americans to reject processed foods in an ad for advocacy group MAHA Center.
#40
He Gets Us
He Gets Us skewers materialism and overconsumption, asking viewers to choose Jesus instead.
#41
Instacart
WTF HUMOR CELEB
Ben Stiller tries to mimic disco partner Benson Boone’s signature backflip for Instacart. The result is … bananas.
#42
Ring
AI FOCUS COMMUNITY NEW PRODUCT NFL SPONSOR
Ring showcases how its outdoor cameras use AI to track down lost pets.
#43
Walt Disney Motion Pictures
NEW PRODUCT
Baby Yoda takes center stage in a trailer for “The Mandalorian and Grogu,” the latest Star Wars film from Disney.
#44
Nerds
WTF HUMOR CELEB
Andy Cohen gives the Nerds mascot a makeover to promote the brand’s new Juicy Gummy Clusters.
#45
Pepsi
WTF HUMOR NFL SPONSOR
A polar bear spirals after realizing they prefer Pepsi Zero Sugar to Coke Zero – a new friend makes things better.
#46
Amazon
AI FOCUS WTF HUMOR CELEB NFL SPONSOR
Amazon Alexa+ alleviates Chris Hemsworth’s AI fears by booking him a massage. Elsa Pataky co-stars.
#47
Coinbase
NEEDLE DROP WTF HUMOR CELEB
The Backstreet Boys’ “Everybody” plays on a karaoke screen because crypto is for everybody, according to Coinbase.
#48
Toyota
COMMUNITY CONTEXTUAL WOMEN-LED CELEB NFL SPONSOR
Toyota inspires Puka Nacua, Bubba Wallace, and Paralympian Oksana Masters with a visit from their younger selves.
#49
Google Gemini
AI FOCUS NEEDLE DROP
A mother and her young son imagine their new home as they prepare for a move, with help from Google’s Gemini AI.
#50
Slack
AI FOCUS CELEB
Salesforce and MrBeast promote Slackbot AI by sending viewers on a $1 million scavenger hunt for a hidden code.
#51
NBC
“The Fall and Rise of Reggie Dinkins” is coming to NBC, starring Tracy Morgan and Daniel Radcliffe.
#52
Peacock
“Wicked: For Good” comes to Peacock on March 20.
#53
State Farm
NEEDLE DROP WTF HUMOR CELEB
Danny McBride and Keegan-Michael Key urge Hailee Steinfeld to stop “Livin’ On A Prayer” and get State Farm instead.
#54
Peacock
“There’s no ‘I’ in team…but there is in ‘Traitors.'” New episodes Thursday on NBC.
#55
Kinder
WTF HUMOR BIG GAME DEBUT CELEB
There’s never a bad time to enjoy a Kinder Bueno, even if you’re hurtling through space.
#56
SquareSpace
WOMEN-LED WTF HUMOR CELEB
Emma Stone goes stark mad after someone else nabs emmastone.com. Directed by Yorgos Lanthimos for Squarespace.
#57
Wix (Web Design)
AI FOCUS HEALTH NEEDLE DROP WOMEN-LED
Wix touts Wix Harmony, an AI feature that can bring your dream website to life.
#58
Bosch
WTF HUMOR CELEB
Bosch appliances transform a regular, everyday guy into A Guy – Fieri, that is.
#59
Oakley
AI FOCUS CONTEXTUAL CELEB
Spike Lee joins a star-studded cast in Part 2 of a joint Super Bowl promotion for Oakley Meta AI glasses.
#60
Svedka
AI FOCUS NEEDLE DROP
Svedka’s Fembot mascot goes clubbing in the first Super Bowl ad primarily generated by AI.
#61
Uber Eats
CONTEXTUAL CELEB
Matthew McConaughey and Parker Posey pester Bradley Cooper about their “Football is Food” conspiracy for Uber Eats.
#62
Ramp
AI FOCUS WTF HUMOR CELEB NEW PRODUCT
America’s favorite TV accountant, Brian Baumgartner of “The Office,” uses Ramp to prepare for a finance meeting.
#63
Dove
COMMUNITY HEALTH WOMEN-LED
Dove triples down on its commitment to boosting girls’ confidence and joy in its third consecutive Super Bowl ad.
#64
GrubHub
WTF HUMOR BIG GAME DEBUT CELEB
George Clooney announces GrubHub will eat the fees on restaurant orders over $50 – directed by Yorgos Lanthimos.
#65
Bud Light
CONTEXTUAL NEEDLE DROP WTF HUMOR CELEB
Peyton Manning, Shane Gillis, and Post Malone help a wedding party chase a tumbling Bud Light keg.
#66
Intuit TurboTax
WTF HUMOR CELEB NFL SPONSOR
TurboTax makes taxes drama-free, much to the chagrin of its drama-loving spokesperson, Adrien Brody.
#67
Rocket Mortgage
COMMUNITY NEEDLE DROP WOMEN-LED CELEB BIG GAME DEBUT
Neighbors come together after a storm in this ad for Redfin, scored to a Lady Gaga cover of a Mr. Rogers song.
#68
Red Bull
A cartoon dog drinks a Red Bull and uses the energy to ditch his owner and spend time with his crush.
#69
Skechers
WOMEN-LED CELEB
Sofía Vergara ditches her old shoes for a pair of Skechers.
#70
Walt Disney Studios Motion Pictures
NEW PRODUCT
Lifelike robotic forest animals gain human consciousness in “Hoppers,” the latest animated feature from Pixar.
#71
Metro Goldwyn Mayer Pictures (MGM)
CELEB
Ryan Gosling must save the planet in Amazon MGM Studios’ “Project Hail Mary,” out March 20.
#72
Walmart
CELEB
Walmart promotes its fast delivery during the Big Game.
#73
Manscaped
WTF HUMOR BIG GAME DEBUT NEW PRODUCT
Anthropomorphic piles of hair sing a ballad to their owners in Manscaped’s Big Game debut.
#74
Homes.com
WTF HUMOR CELEB
Jeff Goldblum and Heidi Gardner list the very few places you can’t find a home on Homes.com and Apartments.com.
#75
Nike
CONTEXTUAL CELEB
Nike recruits Seattle Seahawks legend Marshawn Lynch for a post-game spot following the team’s win.
#76
Novartis
CONTEXTUAL HEALTH NEEDLE DROP WTF HUMOR CELEB
Novartis says prostate cancer screenings don’t have to be tense – just ask Rob Gronkowski and the NFL’s tight ends.
#77
Ro (Weight Control)
HEALTH WOMEN-LED BIG GAME DEBUT CELEB NEW PRODUCT
Serena Williams continues to destigmatize GLP-1s in Ro’s Big Game debut.
#78
Pokemon
WTF HUMOR BIG GAME DEBUT CELEB
Lady Gaga, Trevor Noah, Jisoo, and other stars share their favorite Pokémon for the game’s 30th anniversary
#79
Zepbound
HEALTH WOMEN-LED BIG GAME DEBUT
“Watch this.” Zepbound promises to help viewers lose weight – and keep it off.
#80
American Express
American Express shows off the perks it offers at high-end hotels, from complimentary breakfasts to late checkouts.
#81
Liquid I.V.
HEALTH NEEDLE DROP WTF HUMOR BIG GAME DEBUT CELEB NEW PRODUCT
Singing toilets make Liquid I.V.’s message loud and “clear”: if your pee is yellow, you need to hydrate.
#82
Microsoft
AI FOCUS CONTEXTUAL CELEB
An NFL coaching staff uses Microsoft Copilot to evaluate potential players.
#83
Ritz Crackers
WTF HUMOR CELEB
Bowen Yang and Jon Hamm are salty about missing out on a Ritz party. Scarlett Johansson was invited, of course.
#84
Apartments.com
WTF HUMOR CELEB
Jeff Goldblum and Heidi Gardner list the very few places you can’t find a home on Homes.com and Apartments.com.
#85
FanDuel
COMMUNITY CONTEXTUAL CELEB
Luis Guzmán leads a toast to the past NFL season as FanDuel offers daily boosts for the Big Game.
#86
Fanatics
CONTEXTUAL WOMEN-LED BIG GAME DEBUT CELEB NEW PRODUCT
Kendall Jenner wins big from betting against her athlete exes in this comedic spot for Fanatics Sportsbook.
#87
Poppi
WOMEN-LED WTF HUMOR CELEB NFL SPONSOR
“I think it’s just a vibes thing.” Rachel Sennott and Charli xcx turn a classroom into a night club for Poppi.
#88
DraftKings
CONTEXTUAL CELEB NFL SPONSOR
DraftKings breaks down the Super Bowl matchup one last time before kickoff.
#89
Hellmann’s
COMMUNITY NEEDLE DROP WTF HUMOR CELEB
Andy Samberg spoofs Neil Diamond’s “Sweet Caroline,” singing as “Meal Diamond” in an ode to Hellmann’s mayonnaise.
#90
WeatherTech
WOMEN-LED
A family optimizes car space for a road trip with WeatherTech’s new hitch and roof baskets.
#91
Foundation to Combat Antisemitism
COMMUNITY BIG GAME DEBUT
Blue Square Alliance tells the story of a teen experiencing antisemitism – and the classmate who stands with him.
#92
DraftKings
CONTEXTUAL NFL SPONSOR
DraftKings offers a deal to bet $5 and get $300 in bonus bets when you sign up.
#93
McDonald’s
CELEB
According to McDonald’s, its breakfast can help you recover after a big night.
#94
DraftKings
CONTEXTUAL CELEB NFL SPONSOR
Michel Che and Colin Jost advertise DraftKings’ “live” betting options with an ad that’s clearly not.
#95
Peacock
Peacock and Universal highlight awe-inspiring titles like “Wicked: For Good.”
#96
Intuit TurboTax
WTF HUMOR CELEB NFL SPONSOR
Adrien Brody encourages befuddled TurboTax employees to try method acting in Part 1 of the tax brand’s Bowl story.
#97
Expedia
Barbie’s boyfriend Ken saves big on his dream vacation with Expedia.
#98
Carnival Cruise Line
CELEB
A family finds its fun on a Carnival cruise.
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