Browsing: General

L’Oréal is bringing in one agency to run social across its Maybelline New York and Essie brands for the first…

Netflix is out; Paramount is in; and—like Paramount’s logo—the ad industry has a mountain of questions.Following Warner Bros. Discovery’s announcement…

The numbers$9.5 billion—Warner Bros. Discovery’s total revenues in Q4. Total revenue for fiscal 2025 was $37.3 billion, a 5% decrese.-9%—Ad…

Brandtech Group has appointed three regional chief executives — Lisa De Bonis in the UK, Jeff Matisoff in North America,…

An Android-based mobile fraud operation designed to milk ad revenues from AI-generated shell websites has been shut down by Google…

Outfront Media, the company behind approximately 500,000 billboards and commercial out-of-home (OOH) displays across the U.S., is leveling up its…

The numbers$31 per share: Paramount’s updated bid for Warner Bros. Discovery, raised from $30 per share.10%—DTC growth for Paramount year…

The Numbers$847 million: Revenue for Q4 2025, up 14% year-over-year. Growth slowed compared to 22% YoY in Q4 2024.$2.9B: Revenue…

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes…

Two longtime Omnicom executives will leave the holding company this week and launch an AI-native creative and strategy shop, they…

Google wants to make it easier for marketers to tap into the insights of its Marketing Mix Model (MMM), Meridian.…

The Numbers $5.5 billion: Q4 2025 revenue (+27.9% year over year) $941.1 million: Q4 net loss (GAAP) $4.02: Q4 diluted…

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes…

Taboola, the native advertising giant known for placing sponsored content modules beneath news stories on sites like USA Today and…

A new ads leader is on the way to Roku City.Today, Roku announced that Patrick Harris will join the company…

Just hours after announcing his retirement from the NBA, Chris Paul spent All-Star Weekend stepping into a different role: AT&T…