Browsing: General

After recent controversy surrounding The Trade Desk, competitors are jumping at the chance to capture dollars from the platform’s potential…

Yahoo is building out a range of new AI-powered tools within its demand-side platform, or DSP, for mid-market, performance-focused advertisers.…

As the agency landscape consolidates and AI changes workflows and teams, brand-agency partnerships are facing fresh tensions. The consultancy Ray…

CourtAvenue is acquiring data and marketing technology consultancy GTX Solutions, as the independent agency looks to deepen its enterprise data…

Over the last few week, X eliminated over 20 nontechnical roles, and has laid off Angela Zepeda, the ad industry…

The surveillance tech industry today is in the spotlight, but not for the best reasons. With controversy around the U.S.…

WPP has appointed Guillaume Epstein as global head of commercial, a newly created role tied to the company’s broader push…

Meta arrived at this week’s IAB NewFronts with a familiar pitch: its platforms are where culture happens, AI is making…

The main takeaway:In its first NewFronts event on Thursday, Uproxx TV made a play for TV ad dollars with CTV…

The relationship between Google and news publishers has historically been an uneasy one, as the early architecture of the web…

As AI puts pressure on the business model, agencies are scrambling to find new, sustainable ways to charge for their…

OpenAI pulled the plug on its viral video platform Sora earlier this week, less than a year after its splashy…

Twenty years ago, as I prepared to graduate with a degree in English, everyone asked me the same question: “What…

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes…

The Female Quotient is heading to the beach for Cannes Lions 2026.The media and advisory company announced the launch of…

Principal media buying has moved from a quiet industry practice to a very public flashpoint. While much of the current discussion…