Browsing: General

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes…

The Trade Desk is testing whether advertisers can build campaigns on its platform using generative AI.Speaking at Marketecture Live in…

Horizon Media, among the world’s largest independent ad agencies, underwent a round of layoffs this week, cutting 50 roles out…

The white smoke has risen from the Playboy Mansion.On Tuesday, the iconic publisher appointed media veteran Phillip Picardi as its…

March ad-ness has begun, but CBS Sports and TNT Sports aren’t showing their full playbooks yet.Today, during a press conference…

The legacy news brand Time has nearly completed that most modern of digital media pivots: After years of gradual transformation,…

Stagwell expects first quarter 2026 new business to be the strongest in its history, giving the holding company reason to…

The connected TV platform MNTN has hired two senior executives to accelerate its push into the small and mid-sized business…

The best marketers build from the fundamentals up. Learn how The ADWEEK MiniMBA in Marketing gives you the structure and…

Amazon debuted the most significant redesign of its Fire TV interface in about five years this week, part of a…

Jeff Green, CEO of The Trade Desk, purchased roughly $148 million worth of the company’s stock earlier this week, according…

Brands and agencies have no shortage of AI tools for creative tasks—what they lack is cohesion. Creative teams often jump…

Beehiiv has hired Darren Chait as its first chief marketing officer, bringing on the former Calendly growth executive as the…

Fresh off a better-than-expected holiday season, retailers are again gearing up for another year full of challenges.There’s more uncertainty following…

Havas Media Network North America has appointed Sharona Sankar-King as chief data and product officer, the agency told ADWEEK.Sankar-King joins…

Ad agencies, like Havas, Broadhead and Supergood, are vibe-coding their own generative engine optimization (GEO) tools on top of large…